Victor Arias: "Each new edition of ICE means the most spectacular environment to start a new year to the fullest"

ICE London 2024, one of the most important events for the gaming industry in Europe, will be held at the ExCeL exhibition center in London from February 6 to 8.

Pragmatic Play will be present at the meeting, not only from stand N7-110/150 but also as one of the main sponsors. Victor Arias, Vice President of Latam Operations of Arrise Powering Pragmatic Play, shared with Yogonet an overview of the expectations and proposals they will bring to London.

What are Pragmatic Play's expectations for ICE London 2024?

ICE 2024 will be unique, because it represents the end of an era, being the last edition to be held in London. We are very much looking forward to the start of this fair because Pragmatic Play is going to provide an unforgettable experience.

After last year's record number of attendees, there is no doubt that it is the most attended event and the one that generates the most expectation. So much so that it can be said that ICE practically marks the beginning of the industry's year. Therefore, I hope it will be another excellent gathering, with the largest number of representatives gathered to show all the splendor that the industry currently enjoys.

We hope to see you all at the Pragmatic Play booth (N7-110/150), where you will be able to see first-hand the highlights of a truly extensive offer.

Can you give us a preview of the company's presence in London? What novelties will attendees be able to see?

Pragmatic Play will have an important presence at the show, with spaces for the different components of its multi-product offering and, most importantly, with experts ready to interact and explain the details of each of the verticals to the different delegates who will be there.

But they can expect much more, as there will also be a series of activations focused on experiences so that visitors can fully immerse themselves in the Pragmatic Play universe.

Will there be any announcements for the upcoming 2024?

I can't reveal all the details of what is being organized for an expo of ICE's dimensions, but I can tell you that you are going to see several new things, before and during the event. Interesting announcements are being prepared and the most striking, in terms of product, are some incredible title launches, in which you will see one of the creative facets of Pragmatic Play: the convergence of two more than successful worlds of the brand, Slots and Live Casino.

Each new edition of ICE means the most spectacular environment to start a new year to the fullest, and in 2024 we are sure it will be no different.

Víctor Arias at ICE London 2023

Being one of the first events of the year, what vital topic for the gaming industry do you think should not be left unaddressed during ICE 2024?

There are a lot of interesting topics around the industry to address and, fundamentally, to understand in more depth. However, there are two that are vital for Latin America and the rest of the world: regulation and responsible gaming. Undoubtedly, two issues that have been gaining much notoriety in our continent.

As always at these events, we will be able to learn about new mechanics, product ranges, and the most varied technological developments. There is great expectation to see how much emphasis will be given to some topics that generated a lot of movement in previous years, such as virtual reality and artificial intelligence. But what is certain is that ICE will be the perfect stage for innovations.

Europe and America, both Latin America and North America, are very different markets; in your opinion, what is the point that unites them and what are the differences for you as suppliers?

It is best to keep in mind that these are separate markets and that, even within Latin America, it is impossible to consider all countries as a whole. For that reason, it is imperative to have specialized local and regional divisions and professionals, which is what Pragmatic Play has been aiming at.

Therefore, drawing a parallel between Europe and Latin America is an extremely complex task, due to the enormous differences. Rather than considering similarities to act, it is necessary to act considering each reality on its own. Of course, trends are followed, examples are taken, developments are transmitted, etc., but always from the perspective that each region has its particularities in every sense: opportunities, times, entertainment traditions, growth possibilities, and lifestyles, among many others.