"Our goal at ICE London is to meet with current and future clients and showcase all the solutions we can provide"

ICE London 2024 is right around the corner, and companies around the world are making preparations to attend the first major tradeshow of the year. Ahead of the event, Yogonet caught up with Maria Ism, Senior Sales Manager at Uplatform, who shared the company's plans for the event, as well as her assessment of 2023 and expectations for the year ahead.

What main novelties will Uplatform focus on at ICE London this year?

I can proudly say that at ICE London, we will focus on our Casino Aggregator, which already has top-tier clients, and we will unveil Utools, a comprehensive set of services and tools for our clients.

We also aim to have more sportsbook deals with our biggest coverage in the world and fully provide features that we have. I can confirm that we are working on new products in our pipeline, which will be announced soon.

So mark your calendars for a high-flying experience with Uplatform at the ICE Conference in London.

Given ICE London’s status as one of the major global events in the industry, what are your expectations for the expo?

Uplatform stands always have huge attention from providers and operators in industry events. Yes, ICE London is one of the major global events, and our goal is to meet with current and future clients and showcase all the solutions we can provide to providers and operators. We also look forward to meeting our old industry friends and making new connections.

How would you describe the industry's current demands? What markets will you focus on at the expo?

We stand out in this highly competitive industry for our unique style and excellent quality. There is a demand for stable yet flexible products, which is precisely what we provide.

Uplatform offers all in-house products, which has been a massive success for all our clients. We will continue to focus on Europe, Asia, and Brazil, which has recently undergone industry regulation.

What is your evaluation of the company's development in 2023, and what can we expect from it in 2024?

Uplatform has a long-term business and work plan to be present in the market. Our team worked hard to accomplish several goals last year, and we are delighted with the results we have with our clients today.

Our clients managed to multiply their GGR by 3 and 4 times. We believe that understanding the requirements of each market and the profiles of the players will help our clients achieve more.

While Uplatform already provides a full range of products, we also have a broad roadmap of updates, which will be discussed soon. This year, we also have plans to optimize our payment aggregator, which we believe would benefit providers and operators.

Uplatform's stand at BiS Sigma Américas last year

What other industry events does the company plan to attend this year?

After the biggest event of the year, we plan to attend Sigma Americas + Brazilian iGaming Summit; we look forward to presenting our LATAM-ready tools to help operators enjoy seamless operations in the region. G2E Asia is on our agenda to meet with current and potential clients.

We will also be at the Sigma Asia 2024. We're enthusiastic about presenting our award-winning localized solutions and sportsbook designed to cater to the Asian market. In July, join us at the IGB Live event 2024. I believe we will have more tools to bring with us in Amsterdam.

The SBC Portugal summit is also on our list because SBC Conference 2024 promises to be one of the most remarkable in the iGaming industry calendar, so we are so excited to be there! Lastly, I'd like to confirm our participation in SiGMA Malta 2024, one of the top iGaming events in Malta that attracts global visitors.