“ICE London 2024 marked END 2 END's most successful event in company history”

Last week, the International Casino Exhibition (ICE 2024) held its last edition in London before the event relocates to Barcelona starting next year. As part of the exhibit, END 2 END, one of the main Multiplayer Bingo and Instant Lottery developers at a global level, had a remarkable presence at the ExCeL exhibition center, achieving a "resounding success," according to the firm's executives.

As per the company's statements, END 2 END brought "a powerful and renewed Multiplayer Bingo platform offering" to London, and made "a big commitment" to instant lotteries this year for the meeting.

"We had meetings and the presence at the stand of executives from a wide variety of countries and regions, which allows us to affirm that ICE London was the best exhibit for END 2 END in the company's history," said Alejandro Revich, CEO.

In terms of which products garnered the biggest interest among visitors, Revich said: "International interest in our Instant Lottery was remarkable and encouraging for our company given it allows us to stand on solid footing for what is yet to come. Based on our insights, 50% of current requirements were for Bingo (our traditional product offering, in a way) and 50% for Instant Lottery."

"In terms of results, we can affirm that we met with all clients that are in an imminent launch process, and we started negotiations with several new companies for us. ICE bid farewell to London as the best expo in END 2 END's history, and we will soon be sharing more news," concluded Revich.