Tipico Sportsbook unveils Fair Play Pledge to build trust with customers

Tipico Sportsbook has launched the "Tipico Fair Play Pledge," billed as a first-of-its-kind initiative to establish trust with sports wagering customers. The move aims to redefine the act of placing a bet to make it easier for customers to understand and control, says the brand.

The Fair Play Pledge will foster a safe online atmosphere and help customers more clearly see the value they earn with each bet, the company said in a statement.

Tipico U.S. CEO Adrian Vella said: "The sportsbook industry is criticized for misleading users with vague language and a lack of protective safeguards. This is not the case at Tipico. The Fair Play Pledge is much more than just an app upgrade or generic customer service commitment. It is a repositioning of our business, reimagining the relationship with players by putting safety and clarity at the heart of everything that we do."

Tipico's Fair Play Pledge is anchored by several core principles aimed at enhancing the overall sports betting experience.

These include a focus on education and protection, achieved through the integration of betting with clear understanding and control, including limits and "cool-off periods"; and a streamlined app interface to simplify the betting process, with improved UX and clear language.

The company has also committed to clear and automatic rewards through Tipico Cashback Rewards, player safety with the introduction of multi-factor authentication and unique usernames for secure logins, and ensuring quick and reliable customer service with real agents available round the clock to assist customers promptly.

"We want our players to feel confident knowing that they are betting in safe hands," added Vella. "This holistic initiative represents our vision for change in the U.S. market and our passion to innovate with a customer-centric approach."

The Pledge will also be incorporated into Tipico’s future campaigns, promotions, partnerships, and marketing activities, says the operator, "cementing its longevity and purpose to incorporate safety and clarity into its relationships with new and existing customers."

Bryan Schroeder, Senior Vice President - Compliance & Legal at Tipico, said: "Tipico has always maintained the philosophy that our sportsbook should enhance sports-viewing for customers, providing a simple and fun experience.

"With online sports betting in its infancy here in the United States and a rapidly evolving landscape of regulation, the Fair Play Pledge will establish a new standard of trust. We will lean on this initiative as a catalyst to continue innovating in accordance with our core values of safety and clarity."