Acres launches new customer rating system Player Budget to better identify player spend

Casino loyalty and technology developer Acres Manufacturing Company announced Tuesday the release of Player Budget, a new customer rating system that identifies each player's individual budget and spending habits.

"Player Budget's understanding of these habits enables casino operators to dramatically improve their direct marketing strategies by prioritizing players with deeper pockets and higher profit potential, while also offering new real-time protections for problem gamblers," the technology manufacturer explained.

Player Budget works in connection with Acres' proprietary Foundation hardware, which provides casino operators with granular real-time performance data from every slot machine in the casino. After identifying the player's largest in-session loss, Player Budget assigns a personal spend threshold to each player, allowing casino marketers to customize incentive offers to each player based on their precise profit potential.

Player Budget can also be used to issue Problem Gambling alerts for players who show signs of unhealthy or compulsive behavior, such as sudden and dramatic increases in spending limits or session duration.

Noah Acres of Acres Manufacturing said: "Casinos in the United States spend over $25 billion each year to market to slot players, and until now have only been able to approximate player value using flawed 'Theoretical' rating systems. Our Player Budget ratings system sets a new standard by identifying precisely how much each player is willing to spend, then recommending to the operator a strategic course of action to maximize the value of every player relationship."

"Casinos waste untold billions each year through inefficient marketing offers, simply because they can't accurately identify a player's value. We're proud to introduce yet another innovative solution that will help deliver new players and new profits for our operator customers," he concluded.