FBMDS and Novibet forge strategic iGaming alliance for Mexico and Brazil expansion

iGaming content supplier FBMDS has partnered with Novibet, a European operator of iGaming and online sports betting, to offer a portfolio of online casino games in Mexico and Brazil.

The collaboration will allow iGaming enthusiasts across Mexico and Brazil to access a brand-new selection of personalized casino games by FBMDS. "The strategic alliance presents the launch of FBMDS's innovative iGaming portfolio in both counties," a press release notes. 

This partnership signifies an important milestone for both brands as they both enter a new territory of opportunities, along with the creation of deeper bonds with players in these regions, FBMDS said in a statement.



FBMDS and Novibet showcased their latest innovations and solidified their partnership at the recently concluded ICE London 2024 trade show.

"This strategic partnership with FBMDS represents a significant milestone in our mission to revolutionize the iGaming experience. By combining our strengths, we aim to set new standards and create exceptional entertainment for players in Mexico and Brazil," Fotini Matthaiou, Casino Product & CRM Director at Novibet, said.

This collaboration is about introducing games that players can connect to and help them craft an immersive and customized journey, the parties stated. Through continuous analysis of player’s behavior, preferences, and feedback, the partnership aims to cater to the Mexican and Brazilian iGaming communities.

"This collaboration with Novibet exemplifies our joint dedication to enhancing player’s experience and delivering products that captivate and excite the target audiences we operate on. Players’ gaming habits, profiles and preferences play a huge role in the creation, development and delivery of innovative products that are not only profitable to the player, but also to our clients,” Mariana Tostes, Head of Operations at FBMDS, said.

As part of the partnership, FBMDS will exclusively showcase some of its best video bingo games, including Plus 3, Bingo Blast, Multi Mega, and Viva Mexico.