Pragmatic Play expands African presence with Betfounders partnership

iGaming content provider Pragmatic Play has inked a partnership with online casino platform Betfounders, further boosting its footprint in Africa.

The deal sees Pragmatic Play’s complete portfolio of slots, live casino and virtual sports content integrated with the Betfounders platform, giving operator partners access to an array of content, including popular titles like Sweet Bonanza, Gates of Olympus, and Sugar Rush.

The partnership further fuels Pragmatic Play’s expansion in Africa, with tangible growth in targeted markets such as Kenya, Tanzania, Uganda and Ghana, among others, the company said in a statement. It is the latest partnership signed by Pragmatic Play in Africa, following continued expansion across the continent.

“Partnering with ambitious brands in Africa has been a key focus for Pragmatic Play, and this deal is another statement of intent for the provider. With an excellent multi-product portfolio, we are confident that Betfounders partners will enjoy the strong offering integrated into their casino brands,” Rami Abi Ramia, VP of Africa at ARRISE Powering Pragmatic Play, said.

“Pragmatic Play’s multi-product offering appeals to players of an incredibly diverse demographic, thanks to its breadth and depth. Our partners will be able to provide exceptional content to their customers, and we’re confident this deal will be a catalyst for growth in Africa for both us and Pragmatic Play,” Artur Harutyunyan, CEO at Betfounders, said.

Pragmatic Play currently produces up to eight new slot titles a month, while also delivering live casino and bingo games as part of its multi-product portfolio, available through a single API.