Pragmatic Play further expands LatAm footprint by going live with Betsala

Pragmatic Play is continuing its expansion momentum in the Latin American market after signing an agreement to take its three biggest verticals live with Betsala.

The agreement will see Pragmatic Play's full portfolio of Slot content go live, including recently released Slot titles Loki's Riches and The Big Dawgs, in addition to player favorites such as Sugar Rush and Gates of Olympus. 

Betsala customers will also gain access to Pragmatic Play's Live Casino products upon integration being completed. The vertical has been a focus for the provider over the previous 12 months, with releases such as the Treasure Island game show which complements Pragmatic Play's range of casino classics such as Roulette, Mega Roulette, and Blackjack, also available on the platform. 

Completing the product offering are Pragmatic Play's 3D renderings of sports such as horse and greyhound racing, football and motorsports, part of its Virtual Sports portfolio.

The latest LatAm development for Pragmatic Play sees it further boost its profile across the region, where the company says it has cemented its status as a leading supplier of casino experiences. 

Victor Arias, Vice President of Latin American Operations at ARRISE powering Pragmatic Play, said: "Proving LatAm is still a key source of growth, Pragmatic Play is delighted to now count Betsala as another valued partner in the region. Pragmatic Play's three leading products will soon be on the platform, and we look forward to even more players discovering its robust and engaging offering." 

Albert Bellavista, CEO at Betsala, said: "Pragmatic Play has built a stellar reputation across Latin America for its high-quality experiences, and we welcome them as our latest partner to bolster our offering and provide more thrills than ever.

"Most iGaming enthusiasts worldwide are already familiar with Pragmatic Play's titles and we know the upcoming addition of its content will come with a great response from our players."

Pragmatic Play currently produces up to eight new Slot titles a month while also delivering Live Casino and Bingo games as part of its multi-product portfolio, available through a single API.