Omnichannel excellence: Transitioning from online to land-based gaming with Quixant

To keep up with the dynamic pace of the gambling industry, stakeholders must evolve their offerings - and one approach that can reap significant benefits for them is an omnichannel strategy. In this analysis, Annalisa Bloss, VP of Marketing and Communications at Quixant, explores how the company's capabilities allow a seamless transition from online to land-based gaming.

In the dynamic landscape of the gaming industry, evolution is key. While the online gaming market continues to thrive, the allure of the tactile experience of playing on physical machines has proved it simply cannot be replaced. And whilst the two could seem to have a conflict of interests and compete to gain customer share, a recent EKG study shows that online gaming has in fact had a positive impact on land-based gross gaming revenues. 

Land-based gaming - traditionally associated with brick-and-mortar casinos, and the street or route market – has despite fears, seen a huge resurgence post pandemic. Players have been drawn back to the excitement of being in a bustling casino or alternative gaming environment, and the thrill of physically interacting with games. From slot machines to arcade cabinets, land-based gaming offers sensory immersion and the ultimate player experience, complimenting online game providers’ portfolios.

In recent years Quixant have witnessed a significant shift in focus among game developers, who are looking to move their online games to the land-based environment, replicating the success of their online games and generating new revenue streams.  And whilst players are looking for consistency in the games they play, whether that is online or in a casino, this transition is not just about moving from pixels on a phone or computer to physical machines; it is about navigating challenges and embracing a new realm of opportunities. 

For game developers who have predominantly or exclusively focused on online games, transitioning to land-based gaming and an omnichannel approach can reap significant benefit, yet requires a shift in mindset, development strategies, and importantly technology infrastructure to ensure success. Unlike online games, where updates and new releases can be deployed fast and seamlessly, certification and approvals processes are complex and lengthy, and land-based games demand a robust and reliable platform that can withstand the rigors of constant use in the field.

Furthermore, factors such as hardware compatibility, regulatory compliance, and player preferences need to be considered when adapting titles for land-based gaming. With so many intricacies to navigate, this necessitates close collaboration with technology partners who understand the particulars of the gaming industry and can provide tailored solutions and expert support to meet these requirements.

This is where Quixant steps in as a trusted ally for game developers venturing into the realm of land-based gaming, supporting those looking to deliver enhanced omnichannel experiences. With years of experience and a deep understanding of the gaming industry, Quixant offer a comprehensive suite of hardware and software solutions, and turnkey cabinets and kiosks which are designed specifically for retail gaming.

How Quixant supports the transition from online to land-based gaming:

1. Cutting-edge hardware: Quixant provide a range of specialist hardware platforms which are engineered to deliver high performance, reliability, and scalability. They are meticulously designed to meet the demanding requirements of land-based gaming machines, ensuring smooth operation and maximum player satisfaction. What’s more, Quixant’s Quantum and Qinetic cabinet and kiosk range - powered by their market-leading hardware platforms, software solutions and APIs - provide the ideal solution for those looking to outsource this aspect in order to aid their transition. They come with a comprehensive suite of peripherals and are highly configurable to customers’ specific product and market requirements, allowing customers to exclusively focus on enhancing their content for land-based application.

2. Customizable software: In addition to hardware, Quixant offer a range of embedded, customizable software solutions tailored to the unique needs of game developers. Whether it's system monitoring, data storage, security, protocol, or peripheral integration solutions, Quixant's specialist solutions enable seamless integration with existing gaming systems, streamlining the development process and accelerating time-to-market.

3. Regulatory compliance: Navigating the complex landscape of gaming regulations is paramount for success in the land-based gaming industry. Quixant's solutions are rigorously tested and certified to meet regulatory standards across all key global gaming jurisdictions – including GLI and other certification laboratories - providing game developers with peace of mind and enabling a seamless transition of their content.

4. Ongoing support: Beyond providing cutting-edge technology, Quixant takes pride in offering unparalleled customer support and game changing expertise. With years of experience and a deep understanding of the gaming industry, Quixant are the ideal partner to those moving their online games to land-based, providing tailored and specialist advice at every step. From initial consultation to post-deployment maintenance, their team of experts are committed to ensuring the success of their partners every step of the way.

As the gaming industry continues to evolve, the convergence of online and land-based gaming represents a compelling frontier for game developers seeking new avenues for growth and innovation. With Quixant's support, this transition to omnichannel provision becomes not just feasible but also immensely rewarding. By leveraging Quixant's expertise and technology solutions, game developers can confidently embark on their journey into land-based gaming, where the thrill of in person gaming experience awaits. Find out how you can get ahead of the game with Quixant here.