Global digital sports platform Fanatics Betting and Gaming, a subsidiary of Fanatics Holdings launched the Fanatics Sportsbook in Kansas yesterday. Sports fans living in and visiting Kansas can now download the sportsbook on iOS and Android and begin their "Fanatics Sportsbook experience". Kansas marks the seventeenth state for the Fanatics Sportsbook.
The development follows Fanatics' recent expansion to New York, one of the largest betting markets in the US.
Starting August 2023, Fanatics began acquiring the US businesses of PointsBet and planning the migration of PointsBet customers to the Fanatics Sportsbook app.
The company says that now in Kansas, each PointsBet customer’s username, password, account balance, rewards points, and responsible gaming settings will be automatically migrated to the Fanatics Sportsbook.
It has also laid out features of the Fanatics Sportsbook that “makes being a fan easy with fast signup, easy betting, transparent withdrawals, thereby disrupting the sports betting industry:
Building a better sportsbook: The Fanatics Sportsbook app was built natively on iOS and Android. The design, speed, and quality of the navigation experience rival the sports betting apps in the market today that were not built specifically for iOS and Android.
FanCash: The Fanatics Sportsbook is the only sportsbook that gives customers up to 5% of their wager back in FanCash. Every dollar of FanCash is a dollar to spend on bonus bets or Fanatics.com.
Discover: The Fanatics Sportsbook Discover page features marquee games, trending bets, promos, and rewards. In the near future, the Discover page will be personalized to the customer’s favorite teams, sports, and markets.
Search: The Fanatics Sportsbook offers search functionality, including a search bar, recent searches, autocomplete, synonym/alias, and deep linking. Customers can search easily for the bet they want and bet directly right from the search results.
Additionally, Fanatics has made its way into North Carolina's nascent sports betting market, which launched on March 11th. As part of that plan, Fanatics inked a partnership agreement with the National Hockey League's Carolina Hurricanes.