Play'n GO teams up with Betsson to expand its iGaming reach in Spain

iGaming content supplier Play'n GO has announced further expansion in the Spanish market as a result of a new operator partnership with Betsson.  

Play'n GO notes that it has been active in the region for several years, and this partnership will now see Betsson players in Spain gain access to games such as Book of Dead, Reactoonz, and Star Joker.  

"This announcement signals Play’n GO’s continued commitment to sustainable growth within the industry in every regulated market around the world," according to a press release.

Michele Stefanelli, Sales Leader of LATAM and Southern Europe at Play'n GO, said: "We're pleased to confirm this partnership with Betsson in Spain and look forward to sharing our world-class games with their players. Play'n GO is committed to a safe, sustainable, entertainment-led industry, an attitude we're happy to say is shared by Betsson, making them a great partner for us."  

Miguel Gener, Head of Spain at Betsson, added: "We're excited to welcome classic games like Book of Dead to our portfolio, and we're confident that our players will thoroughly enjoy Play'n GO's entire catalogue of games. Spain is an important market for both businesses, and this partnership will go a long way to ensuring continued success in the country for Play'n GO and Betsson."  

Earlier this week, Play'n GO announced a collaboration between the Play'n GO Music division and the MoneyGram Haas F1 Team, which kicked off with Team Principal Ayao Komatsu sharing his personal pre-race playlist with fans ahead of his home race in Japan last weekend. Launched in 2023, Play'n GO Music aims to showcase the musical talent behind Play'n GO's flagship games.