PrizePicks expands DFS partnership with MLB's Atlanta Braves for 2024 season

PrizePicks has extended its partnership as the official Daily Fantasy Sports (DFS) partner of the MLB's Atlanta Braves for a fourth season. The new deal expands a longstanding relationship that dates back to 2020, with the two Atlanta-based partners set to continue working together for the 2024 season.

“PrizePicks has been a valued partner for years. They are the leader in their industry and a prominent local Atlanta business, and we are happy to extend our relationship with them for the 2024 season,” said Jim Allen, Atlanta Braves Senior Vice President of Corporate and Premium Partnerships.

As part of the partnership, PrizePicks will receive out-field LED signage as well as prominent signage throughout Truist Park. Moreover, the company will also gain access to VIP experiences throughout the baseball season, including a “Pick of the Game” that will be featured on the Braves Radio Network pregame radio show for all 162 regular season games.  

“We are thrilled to continue our ever-growing relationship with the Atlanta Braves,” said Adam Wexler, PrizePicks CEO and Co-founder. “As a homegrown company born in Atlanta, it is a priority for us at PrizePicks to engage with local fans by continuing to bring amazing experiences to Braves Country.”

PrizePicks' Adam Wexler

PrizePicks describes itself as "the fastest-growing sports company in North America," a title supported by the 2023 Inc. 5000 rankings. The company has plans to expand its workforce, adding jobs across Braves Country and throughout the United States, according to a statement.

In October last year, Yogonet held an exclusive interview with Adam Wexler, Founder and CEO of PrizePicks, who discussed the evolving DFS landscape in the US. "Today’s fantasy sports market is a far cry from the early days of DFS in 2014. Product innovation has surpassed what are now antiquated views on what fantasy is and isn’t – views primarily pushed by large sportsbook casinos," he said at the time.

"There is an immediate need among consumers, vendors, and operators for clarity in DFS. That’s why our team and fellow market companions are committed to working with policymakers and regulators on ensuring DFS is not limited to the outdated products offered by the industry’s two largest behemoths."

You can revisit that interview here.