Clarion Gaming releases virtual tour film ahead of ICE and iGB Affiliate 2025 relocation to Barcelona

Ahead of ICE and iGB Affiliate's relocation to Barcelona in January 2025, organizer Clarion Gaming has shared a specially commissioned virtual tour and exhibitor orientation video. The video can be viewed at this link.

The 10-minute exhibitor film is narrated by Clarion Gaming Managing Director Stuart Hunter and takes viewers on a tour of the venue, beginning with an introduction to Fira Gran Via's integrated metro station, which is located between the El Prat International Airport (12 KM) and the city center (3 KM).

Clarion Gaming notes that the metro has the capacity to take huge volumes of attendees "directly to the heart of the spacious dedicated registration area at the south entrance."

Viewers are then taken along the elevated arterial walkway which provides "a unique bird's eye view" of the 120,000 sqm exhibition space before accessing the contemporary designed meeting areas and break-out spaces requested by exhibitors, on to the "ultra-modern and scalable conference facilities" and the venue's three 'Sky Gardens' which facilitate indoor/outdoor festival experiences.

The video also shows the new visitor-friendly expo floor, which has been designed to easily identify the gaming verticals of interest and in the process ease navigation through the five halls that the 2025 editions of ICE and iGB Affiliate will occupy.

Introducing the video, Stuart Hunter said: "This is the latest in a series of orientation initiatives which we started in October 2023. This video which is aimed at ICE and iGB Affiliate exhibitors, partners, and sponsors will be followed by a dedicated visitor tour to help prepare for this exciting new chapter.

"As a team, we could not be more excited about the opportunities offered by our new home at Gran Via and the new host city of Barcelona: the film sets out the size of the opportunity that we have as an industry and shares a compelling vision of what's possible." 

ICE/iGBA 2025 will use circa 120,000 gross sqm of The Gran Via (ICE 2024 utilized 100,000 gross sqm in London) across Halls 1 (iGB Affiliate) and 2-5 (ICE). An additional 160,000 sqm has been reserved exclusively for ICE/iGBA across the five-year tenancy. 

The Convention Centre which is located in Hall 8 comprises a modular and versatile space with seating for between 3,000 and 12,000 people, notes Clarion.