Live casino content

Imagine Live announces partnership with SoftGamings

2024-05-23
Reading time 1:21 min

Live dealer games and solutions provider Imagine Live has announced a strategic partnership with SoftGamings, an iGaming platform supplier. The collaboration aims to deliver premium live casino experiences to partners and their players worldwide.

Imagine Live's portfolio includes classic games with new solutions like Blackjack, Roulette, Baccarat, and more. The company has also added game show-style content to its growing portfolio, such as 'Robin The Fair'. 

Imagine Live's Robot Arm camera has advanced robotics technology which allows it to move "smoothly and seamlessly," giving players a clear view of all the actions at the table. With the Robot Arm camera, players feel right around the table, "enjoying a real casino's excitement and thrill."

"By integrating Imagine Live's exceptional live dealer games into SoftGamings' platform, operators will access a diverse portfolio of high-quality content that will captivate players and drive engagement," the live casino supplier said.

"We are excited to partner with SoftGamings to bring our innovative live casino solutions to a wider audience," said Hakob Manukyan, CEO of Imagine Live Armenia. "Together, we aim to set new standards for live dealer casinos in the iGaming industry and help partners to provide an unforgettable and premium gaming experience to their players." 

A representative from Imagine Live shared why this partnership is valuable for them:

  • A true business partner with a shared vision and an opportunity to connect with SoftGaming's extensive client portfolio and enhance its product offering. 
  • Partnering with SoftGamings feels like a watershed moment for Imagine Live as they gain the approval of one of the market-leading distributors of quality products
  • This partnership will open new markets for Imagine Live and catalyze them to augment our product offering to serve those markets correctly. 

Last week, Imagine Live expanded its senior leadership team with the appointment of Barry Mahon as Chief Commercial Officer. In this role, Mahon is responsible for development, business relationships, and revenue management, driving the commercial strategy and contributing to the growth of Imagine Live.

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