Svenska Spel launches enhanced Oddset sportsbook in partnership with Kambi

Swedish lottery and gaming group Svenska Spel Sport & Casino has launched a new sportsbook under its Oddset brand for its customers in Sweden.

The sportsbook was launched in collaboration with Kambi. The launch follows an agreement signed in October 2023 between Svenska Spel and the platform provider, with both companies working to implement and complete a new sportsbook platform.

“It feels good to be able to offer our customers a new competitive sportsbook. Customers get an extended gaming experience together with a wider range of both markets and services under our Oddset brand. And being live just in time for the summer's big football party feels extra good,” says Jonas Nygren, product manager, Svenska Spel Sport & Casino.

The new sportsbook provides Svenska Spel customers with access to more competitive sports odds, better functionality, and a more complete gaming experience.

“We are very pleased with our launch together with Svenska Spel Sport & Casino, one of the most well-known brands in Sweden in games and entertainment. As a starting point for a strong partnership, I am happy that together we succeeded in this as planned before the Euro 2024 and we look forward to supporting Svenska Spel Sport & Casino's long-term ambitions,” said Erik Lögdberg, Managing Director, Kambi.

Kambi is a provider of sports betting services to licensed B2C gaming operators, offering products covered by user interfaces within odds settings and risk management based on a proprietary software platform.

Kambi's clients include ATG, Bally's Corporation, Corredor Empresarial, Kindred Group, Leovegas, Mohegan Gaming & Entertainment, and Rush Street Interactive. The company has over 1,000 employees in offices across Malta (headquarters), Australia, Denmark, the Philippines, Romania, Sweden, the UK, and the USA.