A new spin for Lottoland: Expanding beyond lotteries into casinos and sports betting

As a significant player in the gambling industry, Lottoland has been signing deals to acquire more customers, enhance compliance, and boost customer satisfaction. All these moves are part of the company’s plan to drive further growth in the future.

This write-up looks at the major deals Lottoland has signed over the years to help realise its plan of expanding beyond lotteries into casinos and sports betting. Read on! 

About Lottoland 

Lottoland casino is among the leading lottery betting providers in Europe, with over 30 lottery draws to bet on. The company is regulated by renowned gambling regulatory bodies, including the Gibraltar Gambling Commission, the UK Gambling Commission, and the Revenue Commissioners in Ireland, which ensures it follows all the gambling regulations in all the jurisdictions in which it operates. 

It’s worth noting that Lottoland is not affiliated with any official lottery draws. It only offers a platform for lottery players across the world to predict the outcomes of various lotteries.

To make this possible, Lottoland partners with insurance companies to help settle huge jackpot wins. This is to say that each bet you place at Lottoland is insured, and the money will be deposited directly into your account once you win.

A few years into its launch, Lottoland saw fit to expand beyond lotteries into casinos and sports betting services. Keep reading for more details.

Lottoland’s Strategic Partnership With Altenar in 2029

In 2029, Lottoland took a strategic approach to diversification, focusing on attracting a larger customer base to its site and meeting its existing users' demand. The lotto betting company partnered with Altenar, a leading sportsbook provider based in Malta, to launch its first-ever sports betting product in its global expansion strategy.

The partnership would see Alternar provide Lottoland with a turnkey sportsbook (fully managed sports betting platform), allowing players to access gaming and sports via the main Lottoland website.

Under this deal, Altenar would incorporate betting terminals, payment options, and KYC capabilities into the design.

Since the partnership in 2029,  Lottoland has expanded to new territories, and Alttenar has continued to support Lottoland's plan to deliver first-class end-user products like bore draw, bet builder, early payout, and lottery side bets.

Lottoland's Content Deal with Spinomenal 

In 2023, Lottoland entered a content agreement with Spinomenal, a strategic deal that would see some of Spinomenal's top games featured on Lottoland. This included Wolf Fang, Majestic King, Book of Rampage, and Demi Gods II.

The agreement primarily focused on helping boost Spinomenal's reach in regulated jurisdictions where Lottoland was available. The partnership would also give Lottoland's 16-million customer base access to new content, helping the company drive its business forward and attract new customers.

Boldplay's Strategic Partnership with Lottoland 

Lottoland entered yet another strategic partnership with Boldplay, a leading Gibraltar-based slot developer, in 2023. Under the agreement, Boldplay would directly integrate its offerings into the Lottoland platform, a move that would help the company expand its game availability and innovative bonus features.

Some of the titles Boldplay aimed to promote included Warriors & Warlocks, a thrilling dual reel title, and Cyborg City, their recently launched hit. As a result, the software provider would be given access to over 17 million Lottoland customers, significantly increasing its exposure and visibility.

Gaming Corps Partnership with Lottoland 

Gaming Corps signed a deal with Lottoland in 2023 to supply the lotto betting company with a comprehensive collection of premium games, including table, crash, slot, and mine titles, as well as their certified Plinko game. Under this agreement, Gaming Corps games would be launched from the Lottoland website and mobile apps, a strategic move aimed at reaching more than 18 million consumers.

Lottoland Partnership with DoTrust in 2024 

In 2024, Lottoland announced its partnership with DoTrust, looking to improve its compliance and enhance customer service. Under the deal, Lottoland would leverage DoTrust’s automated services to comply with multiple gaming regions and offer its customers a frictionless gaming experience.

To achieve this, the lotto betting company would integrate the DoTrust Complete platform’s newly released automation features designed to meet regulatory changes laid down by the Gambling Commission.

This strategic move aimed at bringing together the full spectrum of financial risk assessment, which could significantly drive operations and compliance benefits.

Final Thought 

Being one of the major players in the gambling industry, Lottoland clearly understands that the industry is rapidly evolving. As such, the strategic moves this company has been making will significantly play a pivotal role in expanding its horizons to reach more consumers and enhance its customer experience in the years to come.