OKTO partners with Novibet to launch cash-to-digital payment solution NoviCASH 

Payment solutions provider OKTO has entered into a strategic partnership with Novibet, a GameTech company operating in Europe, the Americas, and New Zealand. The collaboration begins with the launch of the cash-to-digital payment solution NoviCASH powered by OKTO in Greece, with Cyprus to follow. 

According to a statement from the companies, the advanced NoviCASH solution seamlessly integrates with Novibet’s platform, "setting a new standard for convenience and accessibility in online gaming for Novibet users."

NoviCASH offers Novibet users a way to top up their iGaming accounts with cash in real time. Leveraging OKTO’s network of over 13,000 points of sale across the country, users can convert physical cash into digital. This streamlined process provides a secure, fast, and easy-to-use top-up method that caters to the preferences of the market, says OKTO.

The launch of NoviCASH in Greece is just the beginning of this strategic partnership, the parties said, with plans to expand the seamless eVoucher payment solution as well as other payment services of OKTO to additional markets where Novibet operates.

Nikos Bachas, Chief Strategic Partnerships and Project Officer at Novibet, said: “In our dynamic and competitive industry, players expect nothing short of the best mobile-first gaming experiences, and payments are a critical component of this. 

"Partnering with OKTO, a top-tier paytech company with a proven track record of delivering seamless payment experiences and operational excellence, ensures that Novibet stays true to its mission to meet and exceed player expectations, offering exceptional experiences across regions of operation.”

Simon Dorsen, Chief Commercial Officer at OKTO, emphasized the alignment between the two brands and the significance of the partnership. He said: “OKTO is dedicated to meeting the evolving needs of players and merchants alike, and our strategic partnership with Novibet underscores this commitment.

“With NoviCASH, we provide players with the flexibility, convenience, simplicity, speed, and security they demand, all seamlessly integrated into the Novibet platform. Our proprietary paytech is designed to deliver tangible benefits to players and operators on a local level, ensuring a truly personalized experience while serving operators globally aligned with their expansion strategy.”

As part of its recent expansion plans, OKTO introduced its real-time cash-to-digital closed-loop payment service, OKTO.CASH, into the Indian market last month. This strategic move marks "a significant milestone in OKTO's mission to transform payment experiences for both merchants and consumers globally," the company said.