Entain launches live gameshow The Chase, modeled on the popular ITV gameshow

Global sports betting and gaming group Entain has announced the launch of a new live gameshow – The Chase – modeled on the popular ITV gameshow, which attracts up to four million viewers daily in the UK.

The new gameshow has been developed in partnership with ITV and technology company Playtech. It is exclusive to Entain’s brands, available to customers in the UK, Canada, Belgium, and Brazil. The game features a plinko board and two bonus features "that will keep players on the edge of their seats" until the Final Chase.

Graciella Anthony, Global Head of Live and Table Games at Entain, said: “The launch of “The Chase” reaffirms Entain as the home of innovation, excitement, and fun. We are always striving to create innovative content that stands out in the growing live gameshow genre. As the data shows, it has already been a hit with our customers around the world and we expect the game to continue its impressive growth trajectory.”

In just its first month since launch, player spending on The Chase has skyrocketed by 56%, triple the revenue compared to previous top-tier launches with similar plinko mechanics.

"This overwhelming customer response underscores the game's compelling design and engaging gameplay, setting a new standard in the gameshow genre," added Entain.

The game is hosted from Playtech’s live studio in Riga and plays 24/7 for its customers around the world. The Chase first went live for Entain’s UK customers, followed by Ontario, Belgium, and Brazil. The next markets to follow with be South Africa and Italy.

Steve Watling, SVP Gaming, ITV Studios Global Partnerships, commented: "The Chase Live has been our most anticipated game release in 2024. We have been working with the teams at Entain and Playtech for many months on bringing one of the UK's most successful and popular gameshow brands to the live casino space."

"The atmosphere and game elements of “The Chase” have been turned into an engaging and unique live game with the main plinko game, Head to Head and Final Chase bonus games. We are excited to see the game's success exclusively across Entain's portfolio."

Kevin Kilminster, Chief Product Innovation Officer at Playtech, said: “We are thrilled with this bespoke delivery of the popular ITV game show The Chase for Entain, following the highly successful launch of Well Well Well Live.

"This new gameshow, developed in partnership with Entain and ITV, is the first plinko live game developed by Playtech featuring two unique bonus rounds, emulating the experience of the original popular game show. This joint project is a testament to our strong partnership with Entain, as we remain committed to supporting them and creating new and unique content for their players.”