AC Milan enlists sportsbook Boomerang as its regional betting partner in Europe

AC Milan has signed a regional partnership deal with Boomerang, which will see the company become the Official Regional Betting Partner of the Rossoneri in Europe.

Boomerang, founded in 2021, offers a diverse range of sports betting products, including the flagship brand Boomerang Sportsbook. The company has earned several industry awards for its focus on innovation and customer satisfaction, a press release highlights.

The partnership marks a key milestone for both organizations, aligning Boomerang's growth with AC Milan's focus on fan engagement, an official statement reads. Both parties aim to build strong brand credibility and innovative, long-term vision, AC Milan added. 

Maikel Oettle, Chief Commercial Officer of AC Milan, said: "We are excited to team up with Boomerang, as this partnership holds great value for our fans. Together, we aim to enhance fan engagement across Europe, offering unique experiences that celebrate our shared passion for sports. By working closely with Boomerang, we look forward to creating memorable moments and strengthening our connection with sports enthusiasts in Europe."

Ivan Kraynov, Co-founder of Boomerang, added: "We are incredibly excited to become the Official Regional Betting Partner of AC Milan. This collaboration with the Rossoneri marks a significant milestone for Boomerang. We join forces with the team with which we share our commitment to winning, bravery, and innovation. Together, we'll strive to drive sports trends and deliver an exclusive experience to fans, partners, and users."