The biggest iGB L!VE on record opens its doors in Amsterdam for the last time before London relocation

The 2024 edition of iGB L!VE, the last to be held in Amsterdam before its 2025 relocation to London, opened today, July 17, with attendees participating in the biggest edition of the show on record.

A sustained level of international interest has seen iGB L!VE registrations increase 40% year-on-year with industry professionals from 121 nations heading for Amsterdam. Delegates will have access to 300+ exhibitors and sponsors occupying over 21,000 square meters of gross space, up 35% on the 2023 figure.

The iGB L!VE Conference Program features 50+ speakers across 21 sessions. Built around four core themes of Markets and Convergence, Player Engagement, Building for the Future, and Protecting Your Business, headline sessions include a live masterclass on ways to engage players in the world's hottest online casino markets, innovation in slot game design, navigating cyber threats in the aftermath of an attack, the role of ESG in boosting M&A valuations, parasite SEO, surviving the search bar squeeze, link localization in Spain and LatAm, and how affiliates should respond on player protection.

iGB L!VE got off to a dynamic start with Michel Groothuizen, the chair of the Dutch regulator Kansspelautoriteit (KSA), making the opening address. The appearance was Michel Groothuizen's first in front of an international iGaming audience following his appointment as Chair of the KSA effective 1 July.

This was followed by a Keynote delivered by Sam Sadi, CEO of LiveScore Group. Sadi, who has worked across the sports media and betting industries for more than 25 years, presented how to drive growth through media partnerships and convergence.

In a number of 'firsts', iGB L!VE is hosting the ASCEND Women & Allyship Meet-Up, a new year-round mentoring and leadership initiative aimed at supporting women early in their gaming careers.

The show will also witness the launch of the iGB LaunchPad, which provides a platform for five trailblazing start-up businesses, and the first Sustainable Gambling Zone, showcasing the industry's latest thinking and approach to safer gambling.