1win Partners analyzes business opportunity generated by the CONCACAF Champions Cup and League Cup

After the success of the Copa America and the European Championship for the sports betting industry, 1win Partners, the affiliate program of the bookmaker 1win, shares a new analysis with two other sporting events that are shaping up to be another great opportunity for event marketing: the CONCACAF Champions Cup and League Cup.

First of all, bookmaker 1win's affiliate program defines what event marketing means. Event marketing involves promoting a company and its products using current information and relevant promotions in its advertisements. According to the company, event marketing in betting means that you will mention current events in the world of sports in your advertising campaigns to attract those interested in such major tournaments.

As a first step, 1win Partners defines that you should choose a betting platform where you will attract players. "Undoubtedly, if you want to attract many users and obtain great benefits, it is best to choose 1win, since it is an incredible and modern platform, with a wide betting line, bonuses of up to 500% on your first deposit, and free transmission of live games," the company assures in its analysis.

Once the platform is defined, the main thing will be to select a traffic source, among which the affiliate program highlights the following:

• SEO (Search Engine Optimization): Search engine optimization is undoubtedly the best option. Great SEO experts know how to work with info promotions and research, so they optimize websites and resources to the maximum for the next high-profile event.
• PPC/Context (Pay Per Click): if you know how to work with keyword phrases, this is your option. This season, the number of keyword searches will increase significantly. If we add to this the increase in the conversion rate, you will realize that from this source you can attract a lot of traffic. The main thing is to choose the right keywords.
• ASO (App Store Optimization): A good cost per click, high-quality traffic, and growing interest make this one of the main sources. When working with ASO, the main thing is to prepare your apps properly and start promoting them at least one week before the event.

A key next step will be to have creatives who can design good advertising pieces. "Banners should be creative and eye-catching. Also, they should mention or show the upcoming event. The main thing is not to overdo it: don't use emojis, bonuses, and branding at the same time,” 1win said, adding that the program itself provides its partners with banners even for individual informational events.

At the end of this whole process, 1win Partners concludes: "If you have done everything correctly, the results will not take long to appear. Remember, event traffic is a great opportunity to get a high ROI and attract a lot of desired users, even if it's for the first time. Plus, it's your chance to break smoothly into the gaming and gambling niche."

If you have an active audience or work with online advertising, you can contact 1win Partners through its official website and its communication channels on Instagram and Telegram.