SOFTSWISS successfully exhibited its products at iGB L!VE 2024 with Amsterdam-inspired stand

iGaming technology provider SOFTSWISS successfully showcased its products at iGB L!VE 2024, introducing a new creative concept.

Last week, iGB L!VE 2024 was held in Amsterdam for the final time, ahead of its relocation to London starting next year. In a special tribute to a city that hosted the exhibitions for many years, SOFTSWISS delivered a creative concept inspired by one of Amsterdam's "most iconic" symbols – the Red Light District.

SOFTSWISS stated that its attendance at the expo "was fruitful both in terms of business cooperation and stand appearance." The team of 60 experts held nearly 200 meetings over two busy days, while the media present at the event named the company’s stand among the "most eye-catching" at the expo.

The SOFTSWISS team implemented a new approach to the exhibition stand design. Within a 160 square meter exhibition area, the company "fully immersed itself in the atmosphere of one of Amsterdam's most iconic locations" through music, lighting, visual content, and cuisine.

With each press of a big red button, the stand transformed into an audio-visual-themed experience for 15 seconds. The team created this effect using three ton professional stage equipment and 70 square meters of LED screens, as explained in a press release.

Meanwhile, a renowned local confectionery prepared a delicacy for the stand's guests – 24 kilograms of chocolate-covered strawberries. The team also aligned gifts for SOFTSWISS' long-term partners with the creative concept. Adding an "element of surprise," participants drew cards with the names of their gifts from a velvet bag.

Andrey Starovoitov, Co-CEO at SOFTSWISS, stated: “We took a bold step by trying something very unconventional this year, and it paid off. Our company's stand stood out significantly at the exhibition, thanks to a unique and creative concept that garnered high praise from our partners and captured the attention of many attendees. This might be the most striking concept we have implemented to date.”

SOFTSWISS is now gearing up for the SBC Summit Lisbon 2024. The company said that expo visitors can expect "an equally exciting concept that will fully capture the festive atmosphere of the company's anniversary year."