Bojoko: "Pay-by-phone options have become a stable in Canadian iGaming"

The Canadian online casino market is undergoing a significant transformation, with payment preferences shifting towards more convenient options. Among these, paying by mobile phone has become a popular choice. This trend, which has already taken hold in other markets like the UK, is now rapidly gaining traction in Canada. 

To gain deeper insights into this development, we spoke with Christoffer Ødegården, Head of Marketing at the Canadian-focused Bojoko.ca, and the UK-focused Bojoko.com. With extensive experience in digital marketing and player behavior analysis, Ødegården offers a unique perspective based on Bojoko.ca's comprehensive data.

This interview explores the reasons behind this growing preference, the benefits and limitations of pay-by-phone methods, and how Bojoko.ca assists players and operators in navigating this trend.

What does your data say about the pay-by-phone preferences in Canada?

The data we have collected at Bojoko.ca shows a clear trend: thousands of Canadians search for pay-by-phone casinos every month. This method's convenience and security are significant factors driving its popularity. We have reviewed over 200 Canadian pay-by-phone casinos, which indicates that operators recognize and respond to this demand. The trend is not just a passing phase.  

It has gone beyond a trend at the moment. Pay-by-phone options have become a staple in the Canadian online casino market. 

What makes pay-by-phone so appealing to Canadian players?

Convenience and security are the key drivers. The ability to make deposits directly from a mobile phone bill without entering sensitive card details is a huge advantage. For many players, the ease of use and the additional layer of privacy make pay-by-phone an attractive option. Moreover, the process is quick and straightforward, appealing to new and experienced players alike.

Are there any downsides to pay-by-phone payments?

The primary limitation is that this method typically doesn't support withdrawals, meaning players have to use an alternative method to cash out their winnings. This could be seen as a drawback, especially for those who prefer to keep all transactions within one payment method. 

Additionally, there are limits on how much can be deposited at a time, which does not suit high rollers. However, for many players, the convenience of depositing outweighs these limitations.

How is Bojoko.ca helping players and operators navigate this trend?

At Bojoko.ca, we've developed a comprehensive guide to pay-by-phone casinos, helping players make informed decisions about where to play. We provide detailed reviews and comparisons to ensure players find the best options that suit their needs. For operators, our message is clear: if you haven't integrated pay-by-phone options yet, you're at risk of falling behind. The data shows that offering this payment method can significantly boost player acquisition and retention, which is crucial in a competitive market.

What advice would you give to Canadian online casinos regarding this trend?

My advice to Canadian online casinos is straightforward: don’t hesitate to adopt pay-by-phone options. The trend is clear, and players are actively seeking out this payment method. Casinos that offer it are likely to see a significant increase in both new sign-ups and player loyalty. It's not just about following the trend; it's about staying relevant and competitive in an ever-evolving market.

How do you see the future of pay-by-phone in the Canadian market?

The future looks promising. As mobile technology continues to advance and players increasingly prioritize convenience, we expect pay-by-phone to become used by even more users. Generally, the more people use a payment method, the more casinos integrate it, and it goes the other way as well, creating a very nice beneficial circle. Playing by your phone bill is extremely straightforward, with no real limitations. It is excellent for small deposits, and more and more players will come to recognize this.