Pragmatic Play expands Betplay partnership with Smart Studio solution for dedicated content

iGaming content supplier Pragmatic Play is set to expand its current partnership with BetPlay after signing a deal to supply its Smart Studio solution to the Colombian operator.

The deal comes after the LatAm operator gained access to Pragmatic Play's range of Slots and Live Casino content back in 2021, with the latest expansion seeing dedicated content soon made available to BetPlay's players across the country.
 
Pragmatic Play notes that its Smart Studio solution allows for varying levels of customization and branding, using a range of cutting-edge technologies to give operators more control over the look and feel of the game environment. 
 
The ongoing collaboration underscores Pragmatic Play's continued growth across Latin America, the supplier said, delivering unique gaming experiences to operators and players alike through immersion and innovation.
 
Victor Arias, VP of Latin American Operations at ARRISE powering Pragmatic Play, said: "Expanding the relationship with BetPlay to deliver customized titles for their customer base in Colombia is another great milestone for Pragmatic Play in its continued growth strategy across Latin America.

"The relationship between the two brands has gone from strength to strength since first collaborating together, and the addition of the Smart Studio solution to deliver localized content is set to be a very exciting prospect."
 
Geovanni Florez, Director of Operations and Product at BetPlay, added: "We are delighted to grow our relationship with Pragmatic Play and continue our joint success by delivering bespoke dedicated studio content, where we can showcase our brand and enhance the experience for our customers.
 
"Our partnership highlights our shared commitment to delivering exceptional titles and we're thrilled to exhibit this exclusive new content."

Among Pragmatic Play's other recent partnerships in LatAm is a collaboration with PixBet to deliver its Smart Studio solution to the operator, aimed at further solidifying its presence in the Brazilian market.

The deal sees several Live Casino tables made available to PixBet's customers, which can all be customized through Pragmatic Play's Smart Studio technology to give an "unparalleled gaming experience."