Golden Matrix subsidiary Expanse Studios enters social casino market with launch of Beach Penalties

iGaming platforms developer and operator Golden Matrix Group has announced the debut of its subsidiary Expanse Studios’ first-ever social casino game, Beach Penalties, marking the developer’s entry into the fast-growing social gaming market.

Beach Penalties, a dynamic instant game, offers players the thrill of a soccer penalty shootout set against a sunny beach backdrop, the company describes. The game allows users to customize features, outsmart the goalkeeper, and score penalties to win prizes. This release opens a new category within Expanse Studios’ expanding portfolio of online casino games.

Key features of Beach Penalties:

- Gameplay: Players advance through three levels — Regular Scorer, Expert Scorer, and Expert Goalkeeper — each offering increasing challenges and rewards.
- Volatility & RTP: Players can choose varying Return-to-Player rates (RTPs) ranging from 96.5% to 97.5%, offering flexible volatility and odds. Winnings can be cashed out at any time.
- Additional Elements: The game includes jackpots, tournaments, and a tutorial for new players.
- User Experience: Designed with vibrant animations and intuitive controls, Beach Penalties caters to both casual and seasoned players.

Expanse Studios CEO Damjan Stamenkovic said: “The launch of Beach Penalties is an exciting development for Expanse Studios as we enter the social gaming market for the first time. Social casino games represent a significant opportunity for growth, and Beach Penalties allows us to showcase our ability to create engaging, accessible content that resonates with a wide audience.”

Beach Penalties enters a booming social gaming market, which is projected to reach $39.95 billion by 2032, according to Business Research Insights. The global market is expected to grow at a 5.38% CAGR from 2024 to 2032, with North America and Asia Pacific driving demand. Social gaming’s appeal, particularly among younger audiences, lies in its blend of entertainment and casual gameplay.

The launch of Beach Penalties aligns with Golden Matrix Group’s broader strategy to diversify its gaming offerings and tap into emerging trends. Social casino gaming, combining traditional game mechanics with social interaction, is seen as a significant growth opportunity in the gaming industry.