FanDuel to promote financial literacy in Kentucky through expanded Operation HOPE partnership

US sports betting giant FanDuel has furthered its commitment to financial literacy with the expansion of its Operation HOPE partnership. As a result, the company will expand free financial counseling to Kentucky one year after the launch of mobile sports betting in the Bluegrass State.

Through this partnership expansion, FanDuel has donated a second $1 million to Operation HOPE, a non-profit dedicated to financial literacy, to promote financial empowerment and expand access to free financial counseling to residents of Kentucky.

The announcement, which comes one year after the launch of mobile sports betting in the state, "reinforces FanDuel's commitment to responsible gaming practices by improving access to personal financial literacy education," the company said. The initiative seeks to empower individuals to understand how to best manage their personal finances for long-term financial security.

Through the expanded partnership, Operation HOPE will implement its HOPE Inside program and provide Kentucky residents access to Financial Wellbeing Coaches, who will offer virtual and in-person financial health sessions across the state at no cost.

Coaching sessions provide individuals with financial knowledge and tools, including helping with strategies to best manage entertainment spending, build savings, improve FICO (credit) scores and decrease debt

"FanDuel believes in the importance of financial literacy education and how expanding access can promote and empower responsible gaming," said Alison Kutler, Vice President, Responsible Gaming and Community Impact at FanDuel.

"By extending the impact of our Operation HOPE partnership to Kentucky, we are able to help fund access to financial counseling across the state and reinforce our commitment to giving back to the communities in which we operate."

"At Operation HOPE, we're proud to partner with FanDuel to help educate individuals about responsible gaming, budgeting and savings," John Battista, VP Partner Success at Operation HOPE said.

"FanDuel has been a committed partner supporting our efforts to empower families and communities across the U.S. with the tools they need to thrive in today's economy."

Earlier this year, FanDuel kicked off its partnership with Operation HOPE by donating $1 million and expanding access to the HOPE Inside program in Massachusetts, with the Kentucky expansion representing the next phase of the partnership.

Moreover, FanDuel and Operation HOPE will release content across digital OOH, radio and paid social to promote the program in Kentucky and drive awareness of the availability of free financial counseling.