SOFTSWISS Founder Ivan Montik and F1 Rubens Barrichello to share leadership insights at SBC Leaders Summit in Lisbon

Ivan Montik, Founder of SOFTSWISS, and Rubens Barrichello, Formula One "legend" and Non-Executive Officer in Latin America are set for a special fireside chat at the SBC Leaders Summit in Lisbon on September 24. The Applying Formula One Principles to Leadership session is set to deliver insights into leadership in business.

In the discussion, Ivan Montik will raise thought-provoking questions that bridge the worlds of business and Formula One racing. Rubens Barrichello will draw upon his F1 career to share experiences on high-performance teamwork and resilience.

Montik will then relate these insights to iGaming, offering attendees a perspective on effective leadership strategies. The conversation aims to explore how principles from the fast-paced environment of Formula One can be applied to drive success in the corporate world. 

Ivan Montik, Founder of SOFTSWISS, commented: "The world’s progress shows that the strongest solutions, the most extraordinary businesses, and the most effective practices are born at the intersection of various spheres, especially in IT. This understanding led us to strategically decide to bring Rubens on board."

"Throughout our collaboration, I’ve found numerous similarities between Formula One and iGaming. I believe that drawing parallels between different fields is a highly beneficial practice we employ in our company. Therefore, I am confident that our conversation will be invaluable to the leading industry figures gathering at the SBC Leaders Summit," he added.

Ivan Montik

Rasmus Sojmark, CEO & Founder of SBC, commented: "The SBC Leaders Summit has quickly become one of the most exclusive gatherings in our industry, with C-level executives from all over the world coming together in a more personal setting to talk business. We’re talking about a high concentration of ultimate decision-makers – 500, to be precise."

"What makes it even more special is the calibre of the conference content, delivered by some of the biggest names in the industry and beyond. Rubens is an absolute legend in Formula One, and pairing him with Ivan, known for his entrepreneurial wisdom, is sure to make for an unforgettable conversation about achieving high performance and a highlight for all attendees," he concluded.

Rasmus Sojmark

Beyond the fireside chat, SOFTSWISS will be present at the SBC Summit in Lisbon at stand B160. Team members will be on-site to discuss collaboration opportunities and showcase the company’s latest innovations. 

As part of its 15th-anniversary celebrations in the iGaming industry, SOFTSWISS is also hosting a glamorous Hollywood-themed event.