FBMDS and FBM Foundation host special solidarity keepy-uppy initiative at G2E Las Vegas

iGaming content supplier FBM Digital Systems (FBMDS) and FBM Foundation are joining forces to host a special solidarity initiative linked to the Ronaldinho Crash game by FBMDS at this year’s Global Gaming Expo (G2E) in Las Vegas.

From October 8 - 10, visitors to booth 2848 will have the opportunity to participate in a Keepy-Uppy Challenge, designed to give back to communities in need while promoting the spirit of solidarity.

The initiative invites attendees to show off their soccer skills in a simple but meaningful way: for every successful keepy-uppy (juggle) a participant completes on the newest Ronaldinho Crash game, the FBM Foundation will donate $1 to support vulnerable communities worldwide. These donations will be made to individuals affected by natural disasters, children needing educational resources, and other vulnerable groups.

This is FBM Foundation’s first-ever participation at an international casino gaming trade show and the choice of G2E Las Vegas to make its debut was not random. "Choosing a stage like the Global Gaming Expo was the right move to showcase the Group’s will to make a difference in the world, sharing its solidarity footprint with a broader, diverse audience of casino gaming enthusiasts, casino operators, players, and industry professionals," the company said.

"We believe in the power of coming together for a greater purpose," says Renato Almeida, Director of FBM Group. "This initiative not only highlights the team-building spirit that defines FBMDS, but it also allows us to showcase the work of the FBM Foundation and our commitment to making a positive impact on the world with the help of G2E Las Vegas."

Renato Almeida

FBM Foundation has long been dedicated to supporting causes that promote education, community development, and relief efforts for those impacted by crises in the Philippines, Brazil, and beyond.

"Through this keepy-uppy challenge, FBMDS and FBM Foundation aim to inspire action and demonstrate how collective efforts—whether on the field or off—can make a real difference in the lives of those who need it most," shares FBM Foundation’s representative, Vítor Francisco.

 Vítor Francisco

The Ronaldinho Crash game is one of FBMDS’ latest product releases, featuring the global football legend Ronaldinho Gaúcho on a keepy-uppy crash gaming experience. The game, which was officially launched during the American Cup and will be available to try at the fair, is already "winning over crowds in multiple countries around the globe," the supplier noted.

In addition to Ronaldinho Crash, visitors to G2E Las Vegas 2024 will be able to experience for the first time the new Infinity Series video bingo line and the new Sapphire Fever bingo, the new Safe Blaster slot game, as well as Champion Tales crash game, the Top+Plus table games collection and much more.

Attendees at G2E Las Vegas 2024 are encouraged to stop by booth 2848, take part in the challenge, and help support the initiative between FBMDS and FBM Foundation. "Whether you’re an expert juggler or simply want to get involved, every attempt counts towards the greater goal of raising funds for global causes," the company concluded.