Caesars Entertainment launches Horseshoe Online Casino platform

Caesars Entertainment has unveiled its latest digital offering, Horseshoe Online Casino, a proprietary iGaming platform designed for seasoned players. The launch is part of Caesars' broader effort to integrate its legendary Horseshoe brand, known for its player-first focus, into the digital realm.

The new online casino platform is now live in Michigan, with plans to expand to other jurisdictions where Caesars operates its digital iGaming services. Horseshoe Online Casino is designed to replicate the brand's iconic gaming experience, offering a comprehensive casino environment that includes high-limit slots, private live dealer tables, and progressive jackpots. 

“The Horseshoe brand has always put the player first, and our new platform brings that same commitment to the online space,” said Matt Sunderland, Senior Vice President and Chief iGaming Officer at Caesars Digital. “This launch is another milestone in our multi-brand online casino strategy, ensuring players can enjoy the same world-class experience they’ve come to expect from Caesars.”

Developed in partnership with the Sault Ste. Marie Tribe of Chippewa Indians, the platform’s Michigan debut allows players aged 21 and over to engage with a sophisticated, interactive gaming environment via mobile app or desktop. With a design that mirrors a physical casino floor, the app features a variety of gaming options including roulette, poker, and a selection of branded slot games.

Horseshoe Online Casino also integrates seamlessly with Caesars Rewards, the company’s industry-leading loyalty program. Players can earn credits through online play, redeemable for exclusive experiences at Caesars’ 50+ destinations across North America.

The platform is powered by a proprietary gaming engine, offering a customizable experience with near-instant loading times and personalized promotions. It joins a suite of digital platforms under Caesars’ umbrella, alongside Caesars Palace Online Casino and Tropicana Online Casino.

Responsible Gaming is a cornerstone of Caesars Entertainment’s operations, and the company’s commitment to player welfare is reflected in its robust safeguards across all platforms. Caesars is a pioneer in Responsible Gaming initiatives, earning multiple accolades, including the prestigious RG Check accreditation from Ontario’s Responsible Gambling Council earlier this year.

As Horseshoe Online Casino expands, players will have the opportunity to enjoy new, branded games such as Horseshoe Rising Rewards and 2x3x Horseshoe, developed in collaboration with leading gaming providers.