Online gaming and sports betting brand OlyBet has been named an Official Partner of the Open de France, which began on October 10, at Le Golf National, just outside of Paris, France.
An expansion of its existing partnership with DP World Tour, OlyBet's sponsorship of the event will see the European brand earn visibility on the course, with a Tournament Village activation area, celebrity meets and greets, a branded chalet for customers, as well as a collaboration with the DP World Tour around its Beat The Pro concept.
Corey Plummer, CEO of Olympic Entertainment and OlyBet Group, said: "The Open de France is a wonderful event for expanding our DP World Tour activations. We are excited to bring fans competitive entertainment, exceptional hospitality, and an up close look at the world's best professional golfers."
For his part, Max Hamilton, Executive Commercial Director for the DP World Tour, commented: "As the DP World Tour's Official European Betting Partner, we are delighted to welcome OlyBet to Le Golf National for this week's FedEx Open de France."
"We are excited about their Beat the Pro activation this week, which is a great example of how the Tour is able to collaborate with its Partners, giving fans the opportunity to test themselves against some of the stars of our Tour in a unique environment," he added.
Corey Plummer, CEO of Olympic Entertainment and OlyBet Group
OlyBet held summer golf tournaments in Estonia, Latvia, and Lithuania, with the winners of those tournaments gaining entry into the Open De France Pro-Am – "another way in which OlyBet and the DP World Tour have activated this partnership with a customer-centric focus."
In addition to the DP World Tour, OlyBet also has partnerships in place across Europe with the the Ryder Cup, WSOP, the EuroLeague, and clubs in LaLiga and Serie A. "Ongoing OlyBet sponsorships help to support the success of local sports communities and aspiring athletes," the operator says.