Cristian Robalino: "SBC Summit Latam will feature the most influential companies in the gaming and betting industry"

SBC's Vice President of Marketing for the Americas, Cristian Robalino, affirmed that the next edition of SBC Summit Latin America will bring together the main players in the gaming and sports betting industry, as well as technological innovators and leaders in payment solutions in the region.

In an interview with Yogonet, the executive also said that the event will take place "at a key moment for the online sector, especially with Brazil establishing new regulatory frameworks and Peru opening its virtual window for the authorization of online gaming operations."

SBC Summit Latin America will take place from October 29 to 31 at the Seminole Hard Rock Hotel & Casino, in Miami, Florida.

With SBC Summit Latin America 2024 just a few days away, what are your expectations for the event?

Expectations for the fourth edition of SBC Summit Latin America are very high. There will be an increased participation of key professionals and decision-makers in the gaming and sports betting industries, consolidating our position as the main meeting point in Latin America.

The event will focus on discussing the latest regulatory trends, product opportunities, and technological advances. We also expect strong interest in topics such as omni-channel strategies for casinos, how to tackle illegal online gambling, and how esports and sports betting can form strategic partnerships. With an expected attendance of 4,000 delegates, it will be a key platform for networking and business development.

The event organizers are expecting some 4,000 delegates to attend. Do you already have the list of exhibitors and sponsors for the event defined?

That's right! We have already confirmed an impressive list of exhibitors and sponsors for SBC Summit Latin America. The most influential companies in the gaming and sports betting industry will be present, along with technology innovators and leaders in payment solutions.

In addition, many of the industry's most prominent brands have already secured sponsorship, promising a vibrant and high-level experience throughout the event. We are fine-tuning the final details, and interest continues to grow, with new exhibitors and sponsors joining, reflecting the excitement and anticipation generated by this edition of the event.

It was announced that the academic agenda of the event will be divided into six programs. What were the criteria applied to define the topics for discussion?

The academic agenda has been carefully curated to address the most relevant and impactful topics in the industry. We strive to listen carefully to our audience and understand emerging concerns, needs, and trends. From that feedback, we defined six programs that reflect the key areas where innovation, regulation, and business strategy are having a transformative effect.

Each topic was selected with a deliberate focus, to ensure that the discussions offer tangible value to delegates, covering everything from the latest technological and regulatory trends to region-specific business strategies and growth opportunities.

SBC Summit Latin America 2024 takes place at a key moment for the online sector in the region, with new regulatory frameworks for the Brazilian and Peruvian markets. How does this influence the framework of the event?

SBC Summit Latin America 2024 is taking place at a key moment for the online sector, especially with Brazil establishing new regulatory frameworks and Peru opening its virtual window for the authorization of online gaming operations. In addition to the sessions "The Brazilian Gaming Boom: What's Next for the Market?" and "Peru: One Year Later," there are other sessions focused on Brazil, Peru, Chile, and the rest of LATAM. These developments will provide valuable insights for attendees to navigate the evolving regulatory environment in the region.

During the event, the synergy between the sports betting vertical and the sports industry, especially soccer, will be addressed. What will be the main focus of the discussions?

Discussions on the synergy between sports betting and the sports industry, with a special focus on soccer, will revolve around several crucial topics. They will look at ways in which betting operators and clubs can create partnerships that drive fan interaction and maximize commercial opportunities. Another focus will be on leveraging data rights to enhance betting offerings and how technological innovations are elevating the bettor experience.

Sports integrity will also be a focus, discussing how to prevent match-fixing and ensure transparency. Additionally, we will explore the potential of sports betting as a driver of sponsorship and brand activations in the world of sports.

What dynamics do you have planned to encourage networking during the three days of the event?

During the three days of SBC Summit Latin America 2024, the networking opportunities will be exceptional. We will start with an opening party at Daer Day Club on Tuesday, followed by the official party at Chase Stadium on Wednesday, where the legendary Lionel Messi plays, a unique opportunity to be at the home of the GOAT!

We will close with the exciting Spooky Closing Party at Entice. Furthermore, there will be numerous networking opportunities on the show floor, perfect for making valuable connections.

You recently announced the list of nominees for the SBC Awards Latin America, what are your expectations for this year's awards?

The SBC Awards Latin America is always an eagerly awaited event that generates great excitement and anticipation among attendees. This year, the competition will be even more intense, making the judges' job of selecting the winners especially difficult. With a record number of nominations and categories, everyone is eager to see who will take home the awards.

The evening will become a highlight of the show, where achievements are celebrated and meaningful connections between industry professionals are fostered. It will undoubtedly be an unforgettable evening that everyone will remember with excitement.