Inspired expands bet365 partnership with Mexico launch

B2B gaming content and solutions provider Inspired Entertainment announced expansion in Mexico through an extended partnership with online gambling giant bet365. The collaboration brings the exclusive launch of the slot game Sticky Stacked Fire 7s to bet365's Mexican platform, marking the game’s global debut.

Alongside Sticky Stacked Fire 7s, Inspired will introduce a portfolio of 50 games to bet365's customers in the Mexican market. This expansion builds on Inspired's existing partnership with bet365, already active with the operator in 11 other markets worldwide.

"Today marks a significant milestone for Inspired as we deepen our partnership with bet365," said Brooks Pierce, President and CEO of Inspired. "We are thrilled to bring Sticky Stacked Fire 7s to players in Mexico, alongside a diverse lineup of games at launch. We are committed to delivering exceptional gaming experiences, and we believe this expansion will resonate well with players in the region."

A spokesperson for bet365 said: "The exclusive launch of Sticky Stacked Fire 7s underscores our dedication to offering unique and thrilling gaming experiences. We are confident that Inspired's games will resonate with our Mexican audience, just as they have in other markets."