SiGMA Europe B2B Awards reveal winners of 10-year anniversary edition

The SiGMA Europe B2B Awards, sponsored by BetConstruct and hosted by Trudy Kerr and Mark Borg, took place on Monday with a gala ceremony that celebrated excellence across the global gaming industry.

The ceremony was a particularly special one, as it marks the company’s official 10-year celebration. The anniversary saw a special commemorative cake brought out on stage, which was ceremonially cut by CEO Emily Micallef and Founder Eman Pulis.

The evening featured a major announcement, unveiling new destinations and dates for SiGMA’s flagship events: SiGMA Central Europe heads to Milan in November, while SiGMA Euro-Med (formerly East Europe) shifts its Budapest show to a September date.

The SiGMA B2B Awards, hosted at Hilton Malta and courtesy of @BetConstruct, celebrated the pioneers driving change in the B2B sector of the gaming industry. This exclusive event honoured the companies and individuals whose contributions are reshaping the business landscape… pic.twitter.com/onhvS3dQDk

— SiGMA World (@SiGMAworld_) November 11, 2024

Held at the Grandmaster Suite at the Hilton Malta, the event welcomed nearly 700 guests for an evening of awards, entertainment, and philanthropy. Twenty-six awards were presented, recognizing achievements within the industry.

Illusionist Steve Carlin and French magician Moulla entertained guests during the night. Carlin captivated the audience with an act combining the art of illusion with the spirit of the casino, featuring a poker chip performance and a playful live pickpocketing stunt.

Known for his award-winning shows 'Décroche' and 'Miracles,' Moulla brought his signature blend of magic and innovation to the stage. His 'Augmented Magic' blended technology and illusion, as he transformed the SiGMA logo into a new version celebrating the milestone anniversary and amazed guests with an interactive trick that saw a live photo appear on a guest’s phone.

Leader of the Year 2024 – Vigen Badalyan

The evening concluded with a charitable auction, led by the charismatic Rick Goddard, in support of SiGMA Foundation projects. SiGMA described the event as more than just an industry gathering. "The night was a celebration of community, generosity, and achievement, leaving a memorable mark on SiGMA’s first decade of success," it said.

The SiGMA Europe B2B Award Winners of the night were as follows:

• Best Game Studio 2024 – BGaming
• Best Virtual Sports Provider 2024 – Pragmatic Play
• Best Crypto Payment 2024 – CCpayments
• Best Marketing Solution 2024 – Bazoom
• Best Platform Provider 2024 – SOFTSWISS
• Best Corporate Services Provider 2024 – CSB Group
• Best Workplace 2024 – Pin Up Global
• Best Online Payment Services 2024 – Payment Center
• Industry Rising Star 2024 – K36
• Unique Selling Point 2024 – MEGA by Soft2Bet
• Leader of the Year 2024 – Vigen Badalyan
• Most Innovative Sportsbook Solution 2024 -Digitain
• Best Interactive Experience 2024 – SmartSoft Gaming
• Best Liquidity Provider 2024 – Match Liquidity
• Best Testing Lab Innovation 2024 – Global – Lab
• Best Esport Product 2024 – Betby
• Best Gaming Media Platform 2024 – Focus Gaming News
• Best Live Betting Product 2024 – iFrame Betting Solution by Oddin.gg
• New Casino Game 2024 – Tower Rush by Galaxys
• Best Slot Game Provider 2024 – Amusnet
• Best Online Sportsbook Provider 2024 – Delasport
• Best Live Casino Provider 2024 – CreedRoomz
• Best Partner for Customer Acquisition & Retention 2024 – Referon
• Best Aggregator 2024 – Alea
• Best Affiliate Software 2024 – My Affiliates
• Outstanding Contribution to Gaming 2024 – EGT Digital