ComeOn Group expands sportsbook offering to Ontario market

ComeOn Group has launched its sportsbook offering in Ontario, marking a significant expansion in the group’s growth strategy within North America. The launch follows the successful acquisition of necessary permits, positioning ComeOn Group among Ontario’s 51 active operators as it seeks to enhance its footprint in the growing market.

Ontario's gaming sector, which generated C$6.7 billion ($4.80 billion) in revenue in 2023, is projected to see a 20% rise by the end of 2024 and an additional 29% increase by 2029. This strong growth trajectory aligns with ComeOn Group’s strategy to double its sportsbook business over the next few years, the company said.

ComeOn’s expansion in Ontario is driven by its proprietary platform, supported by an in-house risk management and trading team. "As a multi-product vertical operator, ComeOn is striving to give its customer base a safe and exciting entertainment destination and this approach is now expanded to their Ontario audience," the company said.

Juergen Reutter, Chief Executive Officer at ComeOn Group, said: “We are very excited about the opportunities this new milestone opens up for us. As a casino-led operator it represents a key part of our sportsbook strategy to double our business in the coming years.

"Like in any of our other markets, we are striving for a differentiated sportsbook entertainment experience that is powered by our in-house technology. Our goal is to deliver top-tier entertainment to our players while fostering safe and innovative gaming experiences.”