AdmiralBet partners with OKTO to launch its cash-to-digital payment solution OKTO.CASH in Serbia 

Serbian betting brand AdmiralBet, part of the Novomatic Group, has announced the rollout of OKTO's cash-to-digital payment solution OKTO.CASH. “The new integration offers a convenient and secure way for users in the region to top up their iGaming accounts with cash, further enhancing the customer experience on AdmiralBet,” said OKTO.

The partnership further expands OKTO’s presence in Serbia, adding new easy, fast, and secure payment options for players who prefer offline transactions but seek the convenience of online iGaming. 

OKTO.CASH allows AdmiralBet customers to deposit cash directly into their gaming accounts instantly, via e-voucher payment of OKTO's at a growing network of points of sale across the region. The seamless integration allows players to complete deposits without leaving the gaming environment, ensuring an uninterrupted and smooth experience, says OKTO.

Speaking on the significance of this collaboration, OKTO’s CCO Simon Dorsen highlighted: "OKTO has built a strong reputation for aligning its payment solutions with the needs of modern users who prioritize flexibility, convenience, speed, safety, and security.

"Our proprietary technology is fully integrated with AdmiralBet architecture, enabling instant access to funds without the player needing to exit the app or website. This is the perfect solution for users who want the benefits of the digital world while still using cash, that aligned with AdmiralBet’s user-focused payments strategy." 

OKTO CCO Simon Dorsen

He further emphasized the importance of adapting to local market needs: "Our payment platform is specifically designed to cater to the demands of the Serbian market. We recognize the value of thinking locally, and this partnership delivers real benefits to both players and operators." 

Milan Djurmez, Head of Online Gaming at AdmiralBet, also expressed enthusiasm about the partnership, stating: "We operate in a highly competitive and fast-paced industry, where delivering the best mobile-first experiences is crucial. OKTO has proven to be a trusted partner with an impressive track record in digital payments in Europe and GR. We are excited to offer this new cash-to-digital payment solution to our players, further enhancing their experience." 

"The collaboration of AdmiralBet with OKTO reaffirms the commitment of all parties to offering state-of-the-art experiences to consumers," concluded OKTO. As OKTO continues to grow its presence in the Serbian market, the company says this partnership marks "a significant step" toward modernizing payment methods for the region’s iGaming community.