SBC partners with the BEGE Expo and EEGS to advance safer gambling initiatives in Bulgaria

The Balkan Entertainment and Gaming Exhibition (BEGE) and the Eastern European Gaming Summit (EEGS) announced a strategic collaboration with SBC to advance initiatives focused on safer gambling at this year's 15th edition of BEGE.

The joint initiatives will serve as a platform for engaging discussions, educational opportunities, and the promotion of tools and strategies aimed at minimizing gambling-related harm. "By uniting key stakeholders from the gaming ecosystem—including operators, regulators, technology providers, and industry experts—BEGE 2024 will address the most pressing issues of safer gambling while paving the way for meaningful solutions," according to a press release.

At the heart of this collaboration are a series of activities and events, including expert panels and discussions, tailored to advancing safer gambling practices. The Masterclass, kicking off on November 25 at Palms Royale Sofia, will explore "The Role of the Employer in Preventing Gambling Addiction Among Employees."

The safer gambling topic will be on the agenda, with more sessions on November 28 during EEGS. The conference will complement safer gambling initiatives by hosting in-depth discussions.

"The Future of Online Player Protection in the Gaming Industry: The Role of Technology" will feature a lineup of speakers including Rossi McKee (Co-Founder, Telematic Interactive and Founder, of Responsible Gaming Foundation); Jessica Maier (Founder, Executive Gaming and Risk Advisory (EGARA)); Angel Iribozov (Chairman, Association of the Gaming Industry in Bulgaria (AGIB)); Shelley White (CEO, Responsible Gambling Council); Lavrenty Gubin (Author, VIXIO Regulatory Intelligence and Responsible Gaming Advisor); Aleksandar Popov (Director of Gambling Supervision, National Revenue Agency, Bulgaria); Miglena Dimitrova, Lawyer, Member of the Board of Management, Bulgarian Gambling Association (BGA), Rada Gyonova, Member of the Management Board of Bulgarian Sports Totalizer; and Jochen Biewer, Managing Director, Chevron Group.