Wazdan announces second drop of $6.3 million Mystery Drop Network promotion

Online gaming provider Wazdan has announced the second drop of its €6,000,000 ($6.3 million) Mystery Drop Network Promotion, in time for the Christmas season.

"Running from the 29th of November to the 29th of December, Xmas Drop will be seamlessly integrated across the entirety of Wazdan's captivating slot portfolio, incorporating a jolly festive theme as players brace themselves for the most wonderful time of the year," the company announced.

The provider described the promotion as its “biggest network promotion to date”, which will be powered by the provider's Mystery Drop promo tool. The company says the tool is proven to increase the operator's brand visibility among global audiences, as well as enhance customer retention rates and keep players engaged for longer.

Wazdan noted it offers its partners ready-to-use graphics and marketing materials with a dedicated account manager also provided to ensure seamless organization of the drops.

The final string of network promotions follows a jam-packed drop year, but the promotions are set to continue into 2025, the provider informed, with the developer's €6,000,000 Mystery Dropalso set to covers the Valentine's period through February.

Andrzej Hyla, Chief Commercial Officer at Wazdan, said: "Following an electric start to the €6,000,000 Mystery Drop during the Halloween season, where we were delighted to award a host of Wazdan players with lavish cash prizes, we are back just in time this festive season with the ultimate Christmas present.

"Enjoy our top-performing slots and Q4 releases with the added thrill of sizable winnings on offer. Happy Christmas, but most importantly, happy playing!"

In other related news, Wazdan sponsored the recently concluded BEGE Expo 2024, which took place on November 26th at the Inter Expo Center in Sofia, Bulgaria. The BEGE Expo, which celebrated its 15th anniversary this year, hosted together top innovators and industry leaders who showcased the latest advancements and trends in gaming.