Pragmatic Play extends partnership with Estrelabet to provide its Smart Studio solution in Brazil 

iGaming content supplier Pragmatic Play has taken its Smart Studio solution live with operator EstrelaBet​​ in Brazil, following the addition of live gaming to an initial agreement signed earlier this year.

The collaboration extends the existing partnership between the parties, with the Smart Studio launch seeing dedicated and localized Live Casino content made available to ​​​EstrelaBet’s ​players​ across Latin America. 

Pragmatic Play asserts that its Smart Studio solution allows for varying levels of customization and branding, "using a range of cutting-edge technologies to give operators more control over the look and feel of the game environment."

The launch features localized Live Casino titles such as VIP Blackjack, Lucky 6 Roulette, and the Blackjack X series. "Players will enjoy seamless and engaging gaming experiences designed to reflect EstrelaBet’s unique identity," the provider said.

Victor Arias, VP of Latin American Operations at ARRISE Powering Pragmatic Play

Victor Arias, VP of Latin American Operations at ARRISE Powering Pragmatic Play, said: “The successful go-live of the Smart Studio with EstrelaBet represents a significant new milestone in the joint partnership.

"The initiative showcases Pragmatic Play’s ability to deliver tailored Live Casino solutions that resonate with players, offering unparalleled entertainment and elevating the iGaming experience in Brazil and beyond.”

​​Fellipe Fraga, Chief Business Officer at EstrelaBet​​​​​​, said: “The launch of the dedicated Smart Studio supplied in collaboration with Pragmatic Play is a major achievement for our brand.

"It reinforces our commitment to providing exclusive and engaging gaming content to our players. By leveraging Pragmatic Play’s expertise and innovation, we are confident this new addition will set a benchmark for Live Casino experiences in the region.”

In other recent news, the provider launched Gates of Olympus Xmas 1000, a holiday-themed addition to the Gates of Olympus series. Pragmatic Play's game character Zeus oversees the 6x5 grid in this festive twist on the popular slots series, wearing red robes and Santa's hat.