SAGSE Latam announces the opening of "Pavilion Brazil" in Buenos Aires

SAGSE Latam authorities are already working on the 33rd edition of the show in Argentina, and within the framework of what will be its annual meeting in Buenos Aires on March 19 and 20, 2025, the event will open a pavilion exclusively dedicated to Brazil, "in line with the imminent opening of the gaming market in the largest country in the region."

"This new space will be sponsored by leading companies and references of the Brazilian industry, such as Pay4Fun and Control F5," the organization added, highlighting that "in the 2025 edition we expect to have the visit of about 3,000 international visitors."

67% of the audience are operators and C-Level executives from Latin America (mainly from Brazil, Chile, Uruguay, Colombia, Paraguay, and Argentina). In concrete numbers, 24% come from Brazil, followed by 22% of local attendees (from Argentina), 12% from Paraguay, 11% from Chile, 9% from Peru, 7% from Colombia, 5% from Panama and the remaining 10% from other countries.

"In the last months, Brazil has taken significant steps towards the legalization and regulation of gambling and betting," SAGSE authorities explained.

"The Brazilian National Congress has advanced in approving laws allowing the legal operation of casinos, bingos, sports betting, and online gaming. This move seeks to boost the economy, as the industry is expected to generate billions of dollars in revenues and create thousands of jobs; besides fighting illegality and regulating the market to reduce illegal operations, increasing tax collection and attracting foreign investments," Alan Burak, Vice President of SAGSE Latam, told Yogonet in an exclusive interview.

"The opening of the Brazilian market is seen with great interest by international investors and companies," he added.

"The addition of a pavilion dedicated to Brazil, sponsored by Pay4Fun and Control F5, is of vital importance to SAGSE Latam for several reasons. We want to generate and discover the main players in the market, and also offer a networking point in an emerging market, where participants will be able to connect directly with the main players in the Brazilian market, facilitating entry and expansion in this country," Burak said.

Additionally, SAGSE informed that it will focus on encouraging the exchange of knowledge. "We want to promote dialogue on regulations, trends, and opportunities specific to Brazil, enriching the understanding of the market. The purpose of this pavilion is to link businessmen with Brazilian companies. I believe that all businessmen interested in this market will have the opportunity to learn more about the Brazilian reality, fostering strategic alliances and international collaborations," according to Burak.

"The opening of the Brazilian market will positively impact all of Latin America, and SAGSE Latam is positioned as the bridge to the Americas, connecting markets and promoting joint growth. The opening of the Brazilian market represents a historic milestone for the industry in our region, and at SAGSE Latam we are proud to offer a space dedicated exclusively to Brazil, which will serve as a meeting point for all those interested in being part of this exciting moment. Our Brazil pavilion will be the epicenter of opportunities and connections that will drive the development of the sector throughout Latin America," he concluded.