Aristocrat Interactive enters Kentucky Lottery market with premium eInstant games

Aristocrat Interactive has secured a five-year partnership with IGT Global Solutions Corporation to bring its NeoGames Studio eInstant content to the Kentucky Lottery Corporation. The integration is set to launch in 2025, marking a significant expansion of Aristocrat’s footprint in the U.S. iLottery sector.  

The deal will see NeoGames Studio, Aristocrat Interactive’s in-house iLottery content provider, deliver a portfolio of premium games to the Kentucky Lottery. Known for its innovative artwork, engaging animations, and consistent high performance, NeoGames Studio has been a leader in the eInstant game market for over two decades, Aristocrat Interactive said.

Aristocrat Interactive has developed a tailored launch strategy for the state, leveraging insights into local market preferences. Through integration with IGT, the Kentucky Lottery’s iLottery systems provider, the collaboration aims to enhance the player experience while driving revenues for the state’s educational initiatives.  

"The Kentucky Lottery is constantly looking for innovative ways to provide our players fun and exciting experiences in everything we do," said Kentucky Lottery President and CEO Mary Harville. "This opportunity with Aristocrat Interactive will allow us to continue to engage our players and help us meet our mission to fund scholarships and grants for Kentucky college students and families all across the Commonwealth."   

This partnership builds on Aristocrat Interactive’s recent collaborations with the Georgia and Pennsylvania lotteries, solidifying its presence in eight U.S. iLottery markets. Four of these rank among the nation’s leading per capita iLottery programs.  

"We are excited and proud to be able to bring our premium eInstant games to a large new market of players and are confident that this deal will be a win-win for all stakeholders," said Chris Shaban, Managing Director of Aristocrat Interactive iLottery. "This collaboration is a further illustration of our commitment to providing innovative, engaging games that meet the needs of lottery customers, and to help the iLottery programs meet their goals, generating revenues for good causes."  

Since its inception in 1999, the Kentucky Lottery has contributed over $5 billion to scholarships and grants for education.