Regulated betting platform BetPlay arrives in Brazil with license from the state of Paraná

Latin American bookmaker BetPlay has announced its entry into Brazil, specifically in the state of Paraná, where it has been operating since August 2024.

With the license granted by Loterias do Estado do Paraná (Lottopar), BetPlay becomes one of the platforms authorized to offer sports betting services in the state, in compliance with the new Brazilian legislation.

Since its foundation in 2017, BetPlay has stood out for its commitment to innovation and security in betting, the operator says. The company, which has "already conquered the Colombian market," now brings its experience to Brazil, offering a platform that prioritizes user experience and legality of operations.

Lottopar's regulations allow BetPlay to operate exclusively in Paraná, guaranteeing compliance with regulations.

Sports betting and expansion of the gaming portfolio

BetPlay is known for its focus on sports wagering, offering a wide variety of options for bettors. With the aim of expanding its offer, the platform is also introducing online games authorized by Lottopar.

This diversification aims to cater to an increasingly demanding public eager for new entertainment experiences, the operator said.

Regulation and security in the betting sector

BetPlay's arrival in Brazil coincides with a crucial moment for the country's betting sector. The Ministry of Finance has recently published a list of sites authorized to operate, highlighting the importance of regulation to ensure a safe environment for both bettors and operators.

Lottopar has been instrumental in this process, ensuring that only platforms that meet strict legal criteria are allowed to operate in the state.

BetPlay users have their personal and financial information protected by advanced technologies, the operator underscored. In addition, the company is committed to responsible gaming practices, promoting an environment in which bettors can enjoy their activities.

BetPlay's history

Since its founding in Colombia in 2017, BetPlay has stood out as one of the leading betting platforms in Latin America. With a diverse portfolio that includes sports betting on local and international events, as well as licensed online games, the company has grown rapidly and earned the trust of Colombian bettors, resulting in a 62% share of the Colombian betting market. 

Now, with its arrival in Brazil and its regulation in Parana, BetPlay says it is ready to repeat this success in a new market.