LOTTO24 appoints Dr. Dorian Freudenreich as Vice President Business

ZEAL Group has appointed Dr. Dorian Freudenreich as the new Vice President of Business at LOTTO24, where he will oversee the entire lottery brokerage operations in Germany.

Freudenreich reports directly to ZEAL CEO Helmut Becker and will be responsible for the operational management and financial performance of the company’s consumer brands, LOTTO24 and Tipp24, in addition to driving their strategic growth initiatives. Freudenreich will also join the Management Board of LOTTO24 AG, effective January 1, 2025.

Freudenreich brings extensive expertise as a seasoned e-commerce professional and entrepreneur to the role. Before joining ZEAL, he led German sales and data management at pan-European online pharmacy Atida. He also co-founded and managed the start-up Apparently Different. Freudenreich’s career began as a management consultant at McKinsey following the completion of his doctoral studies.

“I am grateful for ZEAL’s trust and am looking forward to the challenge," Freudenreich said. "Lottery brokerage in Germany is by far ZEAL’s most important business segment. LOTTO24 and Tipp24 are two strong end-customer brands with a lot of potential for further growth."

"My focus will be on continuously developing the performance of the business of both brands together with the team and promoting strategic potential in lottery brokerage in Germany.”

Helmut Becker, CEO of ZEAL, added: “Dorian Freudenreich brings both founding experience and deep knowledge in the holistic management of established e-commerce businesses.

"Managing strong brands such as LOTTO24 and Tipp24 and strategically developing their business requires extensive experience and operational expertise. We are delighted to have found the ideal person to drive the growth of our lottery brokerage in Germany.”