Clarion Gaming names BetBlocker charity partner for ICE, iGB Affiliate and iGB L!VE

Events organizer Clarion Gaming has announced BetBlocker as its charity partner for 2024/25. The BetBlocker initiative provides a free and anonymous gambling-blocking tool that empowers users to control their gambling behavior.

The partnership is set to cover the first editions of ICE and iGB Affiliate to be held in Barcelona, as well as the July 2025 edition of iGB L!VE, the first to take place at ExCeL London.

Responding to the news, Pedro Romero, Chief of SG Partnerships at BetBlocker, said: “Being named Clarion Gaming charity partner is a fantastic honor and is recognition of our commitment to promoting safer gambling worldwide. This partnership also underscores the gaming industry’s growing awareness and commitment to social responsibility.”

He added: “ICE, iGB Affiliate, and iGB L!VE provide us with a trio of powerful global platforms which will enable us to amplify our message, connect with key stakeholders, and showcase how BetBlocker can make a real difference in minimizing gambling harm. This opportunity strengthens our resolve to collaborate with all stakeholders, including the gambling industry, to prioritize the well-being of players.”

The 2025 editions of ICE and iGB Affiliate will welcome a projected 55,000 gambling industry professionals from throughout the world. Comprising 120,000 square meters (sqm) of space, up from the 100,000 sqm at ICE 2024, Fira Gran Via Barcelona will host a line-up of exhibitors comprising leading brands from every gambling vertical.

The industry’s leading trade associations, strategic bodies, regulators, CEOs of tier-1 operators, and games creators will all be at Barcelona in record-breaking numbers, said Clarion Gaming, "underlining the show’s reputation for being the ‘Davos of Gambling’."

Focusing on how BetBlocker plans to activate its presence, Pedro Romero explained: “At the three sector-leading events we intend to host engaging sessions on safer gambling to highlight BetBlocker’s role and its impact, demonstrate the functionality and effectiveness of the BetBlocker tool through live demos from our stand and facilitate networking opportunities with stakeholders to explore collaborations and funding opportunities.

“Throughout the year, we’ll leverage the visibility and connections arising from this partnership in order to expand awareness campaigns globally, develop educational materials and initiatives targeting operators, affiliates, and players, and enhance our technology to ensure that BetBlocker remains at the forefront of innovation in player protection.”

For more information on ICE Barcelona and iGB Affiliate Barcelona and to register, visit these links: https://www.icegaming.com and https://barcelona.igbaffiliate.com