Merkur to showcase extensive product portfolio at inaugural ICE Barcelona edition

Merkur Group will be showcasing its latest products and solutions at ICE 2025. Relocating to Barcelona after ten editions at the London Exhibition Center, the show will be held at Fira Barcelona Gran Via from January 20 to 22.

Around 400 exhibitors from across the globe are expected to gather in the Mediterranean metropolis for the first time to showcase the latest trends, technologies, and transformations in the international gaming sector. 

Among them will be the Merkur Group, presenting a diverse product portfolio across an exhibition space of approximately 2,500 m². With its international sales brand Merkur Gaming and numerous other subsidiaries in attendance, the German gaming giant will be located at booth 3E30 and 3E50.

“A new city, a new exhibition hall, and a completely redesigned booth – ICE 2025 is set to be something truly special for the Merkur Group,” says Dominik Raasch, who is operationally responsible for the Merkur business segment and, effective January 1, 2025, will serve as Management Board member, Merkur Sales.

“The move to Barcelona will inject fresh energy into the trade show, offering groundbreaking and promising opportunities for the entire gaming industry. Our new booth concept will showcase our products more compellingly than ever, directing even greater attention to the Merkur World and ensuring a successful new chapter for the entire group in Barcelona.”

Merkur Gaming will exhibit a range of products tailored to the international market at the show. In particular, the two linked progressive jackpot systems Clash Link and Link Wave will "demonstrate the company's extensive understanding of innovative, fun-promising, and demand-oriented content." With a variety of features and attractive graphics, the systems have seen a warm reception since their introduction at ICE 2024.

Another standout is the multi-game package Merkur Prime, which boasts a revamped menu interface, an enhanced player interface, additional game titles, and unified sound and winning animations, creating "an even more immersive gaming experience."

Merkur Gaming will also spotlight its classic systems, Mystic Link and Five, which have become player favorites, particularly in Eastern Europe and South America. Presenting these content highlights is the modular cabinet family Mod Ex, which will be displayed in three different versions with varying monitor, base, and body configurations.

Merkur's Link Wave at ICE 2024

Merkur Group will bring a diverse array of technologies to ICE 2025, with ten of its subsidiaries showcasing their product and service offerings. While adp Merkur will provide exclusive insights into the portfolio for the land-based home market of Germany, Merkur Dosniha will showcase standout products designed for the local needs of the Spanish audience.

Online gaming will take center stage in the Merkur eSolutions area, where the umbrella brand will collaborate with the Merkur Group subsidiaries Euro Payment Group, Bede Gaming, and edict egaming to present a 360-degree approach "that seamlessly bridges the land-based and online gaming spheres with innovative product solutions."

The cash-handling experts from GeWeTe will be presenting their usual wide range of products, including solutions for checking, dispensing and recycling banknotes and coins that are suitable for use in vending machines.

Following their successful collaboration at G2E 2024, the two strategic partners Gaming Arts and Spintec will also feature prominently at ICE 2025, contributing to Merkur Group's showcase. While Spintec will showcase a line-up of ETGs, Gaming Arts will highlight the influence of North American gaming solutions.

“We have a lot to offer at ICE 2025. In addition to a wide range of first-class technologies for an exceptional gaming experience, we’re introducing a completely new booth design featuring a significantly larger exhibition space, a new catering area, and elegant design elements,” explains Athanasios ‘Sakis’ Isaakidis, Chief Executive International at Merkur Gaming.

“With everything in place for a successful trade show presence, we eagerly anticipate the new ICE era in Barcelona with great enthusiasm and confidence. We look forward to exciting encounters with customers, colleagues, industry experts, and members of the press.”