Cellxpert looking to build on record year ahead of its debut at iGB Affilliate in Barcelona

Affiliate solutions provider Cellxpert is looking to iGB Affiliate to help build on a record 2024 during which it has doubled its client base, secured major partnerships in key growth regions, including LATAM and Asia, and continued to strengthen relationships with large European and global operators.

"In LATAM, we’ve partnered with standout operators such as Aposta Ganha, Grupo Esportes da Sorte, and Blaze," explained Josh Swerdlow, CRO at Cellxpert. "With new local licensing regulations set to reshape the market, consolidation is on the horizon. We’re helping operators not only navigate these changes but also scale their affiliate programs with the tools and features they need to stay ahead."

In the high-potential Asian market, Cellxpert has partnered with industry leaders such as FUN88, W88 and BTC365.

"These partnerships speak to the scalability and transparency our platform provides. Asia presents unique opportunities, and our ability to anticipate operator demands ensures our clients are set up for success. I’m incredibly proud of the team and want to take this opportunity to thank them for their dedication," Swerdlow notes.

"Cellxpert's success is rooted in its long-standing commitment to building a platform designed for the iGaming industry," according to a press release. Since 2008, under the leadership of CTO and founder Assaf Dor, the brand has "developed a feature-rich and highly scalable platform using cutting-edge software architecture that ensures unlimited scalability and near-zero downtime."

"What sets us apart is our ability to deliver measurable value to operators," Swerdlow emphasizes. "Whether it’s through real-time integrations that drive data-rich reporting, advanced postback or API features for affiliates, or automated payment workflows, we’ve built a platform that operators and affiliates trust to handle the complexities of iGaming affiliate programs with thousands of active affiliates."

Swerdlow, who joined Cellxpert around the time of iGB Affiliate’s last London event, brings nearly two decades of experience in B2B companies, with over 10 years in affiliate and partner marketing. "Since joining, I'm extremely proud of our achievements. My focus has been on scaling the business commercially while ensuring our clients achieve long-term success," he commented.

"2024 was a year of validation, proving that our approach resonates deeply with operators. In 2025, our priority will be expanding into new regions, strengthening relationships with our clients, and helping operators unlock their full growth potential," the officer stated.

Looking ahead, Swerdlow is confident Cellxpert will continue to establish itself as the go-to solution for operators managing multi-brand, multi-country, multi-product affiliate programs.

"Our focus will be on ensuring operators unfamiliar with our offering understand the transformative value we bring. With trust, innovation, and execution at the core of what we do, 2025 promises to be another year of record-breaking growth and industry leadership beginning at January’s historic edition of iGB Affiliate Barcelona," he concluded.