Slotegrator reveals what users want in 2025

Player tastes are always changing. Online casino and sportsbook software and aggregator Slotegrator has a breakdown of how user preferences are changing in 2025. 

Demand for gambling might be inflexible, but that doesn’t mean gamblers themselves never change. 

The online casino player or sportsbook bettor of 2025 is worlds apart from players a few decades or even a few years ago. They’re playing different games, using payment solutions, betting on different sports, carrying different values, and expecting different elements from the experience. 

True, fruit slots seem to never go out of style, but new types of games have quickly grown to be more than just niche interests. Crash games, for example, are wildly popular, and provably fair blockchain-based games have proven to be not only a massive hit but an innovation with true staying power. Aside from crash games, players are seeking out other new types of games that feature elements of strategy or decision-making. These games are viewed as more fun than pressing a button and winning or losing; there’s a more tangible feeling of thinking, strategizing, and being an active participant.

In payments, too, times are changing. Players will prioritize platforms that offer payment systems they already use, and forgo those that don’t offer enough flexibility and convenience. More and more often, that means platforms that integrate cryptocurrencies have a serious edge. There’s also a very high standard for technical capacity. No one has time for transactions that are dropped, or other glitchy. Players expect payment solutions to have live switching, so that the deposit or withdrawal is still seamless even if there’s a hiccup. 

Users are also no longer impressed by basic personalization. Instead, targeted bonuses and tailored betting offers are to be expected, simply part of the scenery, and brands that forgo them are viewed as second-rate. To truly stand out, they have to double down on finding ways to give their players the VIP experience. Brands need to use artificial intelligence to pinpoint player desires with laser accuracy and deliver, often in real-time, bonuses and offers that are so tailored to the player’s preferences they’re irresistible. 

There’s no more ignoring the rise of esports. Punters have all the same betting options as traditional sports, as well as in-play bets, in addition to phenomena like subathons — events that are unique to esports, where streams gather all their followers for marathon gaming sessions (making for huge betting opportunities). True, there’s overlap between the audiences for esports and traditional sports, but by and large they’re different demographics; traditional sports betters are more likely to be cross-sold on esports than the other way around. As such, brands need to really research the esports audience to make sure their offering seems organic and shows that they’re in tune with the scene. 

21st-century consumers of all kinds are increasingly conscientious, and the iGaming audience is no exception. Obviously, the first port of call when it comes to corporate social responsibility is the fight against problem gambling, so today’s players want to be reassured that their brand is doing everything it can in that area. But they’re also looking to bet with companies that give back to the community and take other environmental, social, and governance (ESG) actions. 

Today’s audience isn’t just internet-savvy; they’re totally immersed in tech, especially when it comes to Generation Z, who’ve grown up with the kind of technology their grandparents once considered pure science fiction. This means they’re fully aware of how much data they generate every time they open a browser, and are highly invested in their own privacy. They expect their gambling platform to be transparent with them while protecting all their personal information, especially when it comes to their payment details. 

And, finally, they don’t want to gamble alone. The ability to connect with friends and family despite physical distance has always been one of the internet’s biggest upsides, and with so many internet users primarily socializing online, iGaming platforms are expected to accommodate their need for connection. In-game chats, for example, are just one way in which brands should provide increased socialization for their players. 

“Simply put, iGaming businesses that don’t keep up with the times will fall behind. If you want to stay competitive, you have to keep a finger on the pulse of the modern player, and make sure you’re always offering the latest options. Always be on the lookout for the latest trends in games and payments to keep things fresh,” says Slotegrator Head of Marketing Svetlana Kirichenko. 

Read more about modern iGaming users' expectations in 2025.