SOFTSWISS to highlight portfolio updates at ICE Barcelona with new theme, immersive experience

iGaming software provider SOFTSWISS has announced its participation in ICE Barcelona 2025. The ICE exhibition will take place for the first time in its new location, Barcelona, from the 20 to the 22 of January, kicking off the year's events lineup. 

"With its relocation from London, ICE Barcelona 2025 promises to be bigger and more dynamic than ever, drawing a record-breaking number of attendees and exhibitors," SOFTSWISS noted.

The company comes to Barcelona with its new creative concept: ‘Hungry for success? Dive in with SOFTSWISS’. The idea is brought to life through a shark image symbolizing "strength, leadership, and technological superiority."

"Sharks do not just go with the flow, they lead," the provider noted. "Similarly, SOFTSWISS leads the industry by navigating its partners to success in iGaming."

SOFTSWISS will highlight all the updates of its product portfolio, including the three most recent solutions:

• Lotto Software: a solution that enables betting on over 300 lottery draws worldwide.
• Retail Betting Solution: a platform for diverse offline betting activities, including sports, horse racing, lotteries, and casino games.
• Horse Racing Module: a feature within the SOFTSWISS Sportsbook that enables flexible fixed-odds betting with customizable features like race cards, silks, and diverse bet types.

Vitali Matsukevich, Chief Operating Officer at SOFTSWISS, shared his excitement:
“ICE Barcelona is a unique opportunity to connect with our industry leaders, showcase our latest breakthroughs, and share our vision for the future of iGaming.

"The new location adds an exciting dynamic and positive anticipation of the expo. We look forward to engaging with the leaders of the iGaming community that ICE brings together. We also hope our partners and guests will appreciate our new technological approach to the exhibition stand.”

"In the 2025 exhibition season, SOFTSWISS is going beyond the current industry trend of 3D content," the provider said in a statement The company is "stepping to the next level" by launching 360° panoramic content to bring the creative concept to life. A brand-new technological stand will feature light show elements and Extended Reality (XR) activities to provide ICE visitors with an immersive experience.

Partners, clients, and industry professionals can book a meeting with the SOFTSWISS team at stand 2G42 to discuss collaboration opportunities and industry trends in 2025.

In other recent news, SOFTSWISS celebrated this month the 4th anniversary of its SOFTSWISS Sportsbook. The milestone is accompanied by growth metrics, including a 173% increase in the number of bets placed. The SOFTSWISS Sportsbook team has also expanded more than tenfold to support its evolving operations, and the platform launched 112 projects across more than 30 casino platforms.