Ville Saari: “Plinko’s surge in popularity presents a major opportunity for UK casinos”

Plinko’s rapid rise in the UK highlights a broader trend in iGaming: players increasingly value games that combine simplicity, entertainment, and potential for big wins. To explore why Plinko has captivated UK players and how operators can leverage its popularity, we spoke with Ville Saari, who heads the team of casino experts at the UK affiliate and comparison platform Bojoko.com. 

With Bojoko’s finger firmly on the pulse of player preferences and actively helping players find their next Plinko casino, we wanted to know what drives their popularity. In this interview, Saari brings forth his theory, his own love for Plinko, and how British casinos should capitalize on the trend.

Plinko is rapidly gaining traction in the UK. Why does it resonate so strongly with British players?

Plinko taps into something timeless: the thrill of pure chance. Many of us love games that are easy to understand but still offer excitement and potential for big payouts. With Plinko, there’s no steep learning curve or complex rules—players simply drop the ball and watch as it bounces through the grid to land in a prize slot.

The game's simplicity makes it incredibly accessible, even for newcomers to online casinos. At the same time, the unpredictability of the bouncing ball creates suspense, which keeps players engaged. In a market like the UK, where players value entertainment and innovation in equal measure, Plinko is a perfect fit.

How many Brits are actively searching for Plinko games, and how should operators respond to this growing demand?

It’s in the tens of thousands. Yes, well over twenty thousand Brits search for places where they can enjoy Plinko games every single month. These are pretty insane numbers. My advice to operators is to recognize that this is not a fad. Plinko has proven its staying power by consistently generating high search volumes, which signals sustained player interest. 

For UK operators, this is a golden opportunity to add a game that appeals to a broad audience—from casual players drawn to its simplicity to high rollers enticed by the potential for substantial payouts.

Casinos should integrate Plinko into their game libraries, with their own specific section, and actively promote them. It is also wise to partner with affiliates who help players compare Plinko casinos, as being present on these lists will usually mean a lot of additional highly motivated traffic and increased FTDs.

How does Bojoko.com help players find the best Plinko casinos, and how can operators benefit from being listed?

At Bojoko.com, we’ve built a dedicated page for Plinko casinos that helps UK players easily compare and choose where to play. Our experts test and review each casino, providing detailed insights into everything from how well they cater to Plinko fans to bonus offers and a string of other features.

Players can filter results based on their preferences, ensuring they find the right fit for their gaming style. For operators, being listed on Bojoko.com means direct exposure to a highly engaged audience actively searching for Plinko games. 

We’ve seen that Plinko players are incredibly motivated, and casinos listed on our site experience significant first-time deposit (FTD) growth as a result. With Plinko’s popularity showing no signs of slowing down, having a presence on platforms like Bojoko is crucial for capturing this growing segment of the market.

Plinko is a simple game at its core. Do you see any risks of its appeal fading over time, and how can operators keep it fresh?

If that were the case, slots would not have the popularity they have held for so long, either. There’s always enormous potential for variation, innovation, and exciting twists. Developers are already exploring new variations, such as themed boards, adjustable risk levels, and progressive jackpots. By adopting these enhancements, operators can keep the game fresh and engaging.

What advice would you give UK operators looking to capitalize on Plinko’s popularity?

The first step is to act quickly. Plinko is already a major draw for players, and the operators who embrace it now will have a significant advantage. Start by adding Plinko to your game library if you haven’t already, and ensure it’s prominently featured in your promotions. And, as I mentioned earlier, it should have its own category.

Jumping in on the Plinko bandwagon is a chance to get ahead of the curve. By investing in Plinko now and leveraging its popularity through strategic partnerships and promotions, casinos can position themselves as leaders in delivering one of the most exciting gaming experiences in the market today.

Next, work with affiliates like Bojoko.com to reach a wider audience. Our platform drives traffic and helps players make informed choices, which builds trust and encourages long-term loyalty. We can also provide insights into the reload bonuses and other promotions and features you can use to attract more players.

Plinko’s future looks incredibly bright. Its simplicity and versatility make it adaptable to market trends, whether that’s through gamification, new features, or integration with live casino experiences. As more UK players discover the game, I believe it will become a staple of online casino offerings.