Digitain: "We are planning to establish a hub office in Latin America in 2025 to strengthen our engagement with this market"

With a strong focus on growth and innovation, iGaming solutions provider Digitain has made significant strides in 2024 by deepening its global presence, including Latin America.

The company secured licenses in Brazil and Peru and forged key partnerships, including a collaboration with Colombo Sport in the Dominican Republic. Its multi-channel platform, Centrivo Dynamics, played a vital role in driving market entry, offering localized and customizable solutions tailored to the region's unique needs.

In an interview with Yogonet, Digitain’s Chief Revenue Officer, Iain Hutchison, discusses major achievements in 2024, the role of AI in enhancing customer insights, and the introduction of interactive features like SportChat to promote social engagement in sports betting.

The company also outlines its goals for 2025, with plans for market expansion, player-driven innovation, and an emphasis on building more personalized and engaging user experiences.

What are some of the major takeaways from the past year?

Latin America (LatAm) offered a significant opportunity for growth for the Digitain brand in 2024, and we are excited to have formed several promising partnerships in the region, including our collaboration with Colombo Sport in the Dominican Republic.

To support our expansion, our multi-channel platform, Centrivo Dynamics, delivers retail cashier solutions specifically designed for LatAm, where traditional gambling practices are deeply embedded in the cultural fabric. This flexibility allows us to customize and localize our solutions at the product level, facilitating effective implementation across web, mobile, app, and retail platforms. As a result, we can enhance the management of the relationship between local betting brands and their players.

Our commitment is to build a strong presence in the region and foster lasting relationships with our partners. Looking ahead to 2025, we are planning to establish a hub office in Latin America, which will further strengthen our engagement with this dynamic and rapidly growing market.

We are proud to have secured licenses for both Brazil and Peru and are actively pursuing additional licenses to ensure comprehensive coverage of the Latin American market. This proactive approach will enable us to maintain full compliance and provide robust support throughout the region.

Which issues and trends would you say dominated the conversation this year?

Recent breakthroughs in AI and machine learning in 2024 are transforming our approach to analysing extensive customer interaction data. Technology is fundamentally reshaping our understanding of the customer journey, empowering us to significantly enhance the experiences we deliver.

This comprehensive analysis yields deeper insights into customer behavior and preferences, enabling us to tailor our services with greater precision. At Digitain, we take pride in leading this technological revolution, advocating for its potential to enrich the lives of our customers and employees alike.

As we look to the future, the opportunities before us are remarkable. We anticipate substantial advancements that will not only automate workflows but also streamline repetitive manual tasks. By embracing these innovations, we will reclaim valuable time, allowing us to focus on strategic thinking and the continuous improvement of the customer experience while effectively addressing various pain points in the iGaming supply chain.

It is essential to conduct a thorough evaluation of the operational implications of any new technology, ensuring that we fully understand its impact on our workforce. At Digitain, our commitment to both our employees and customers drives us to embrace the exciting possibilities offered by emerging technologies, fostering an environment where innovation thrives and benefits everyone involved.

Digitain's booth at SBC Summit in Lisbon

What can we expect from the company in 2025? And what are the main challenges and opportunities you see in the gaming industry in the upcoming 12-month period?

Our brand continues to grow, and this differentiates us. Our modular technology allows operators to bolt on their own personalized front ends and native apps. Whilst we are always innovating our front ends and localizing them for new markets, we are aware that some of the Tier 1 operators need that total flexibility and this differentiates us from some of our smaller competitors, and therefore we shall continue to innovate our solutions for these market requirements.

Sports betting is also rapidly evolving into a more social experience, driven by the needs of today’s players who crave more than just a basic transactional encounter. To truly engage these digital bettors, it’s vital to develop tools and features that create a strong sense of community and relevance. At Digitain, we are passionately committed to this mission.

Understanding that players have diverse needs at various stages of the betting lifecycle, we recognize that providing compelling content before placing bets is increasingly essential. This content can include valuable educational resources on sports betting, featuring statistics, tips, strategies, and insights that enhance the overall user experience.

By delivering the right content at the right moment, we empower players to make informed decisions, boosting their confidence in their wagers. Operators can greatly enhance player engagement and loyalty by integrating community and gamification elements into their platforms. These features cultivate a sense of belonging and enjoyment, leading to increased retention, advocacy, and responsible gambling.

A prime example of this is our SportChat feature, which allows players to interact and place bets with one another during live sports events. This initiative is integral to our strategy of enriching our sportsbook platform with more social and gamified elements, catering to the preferences of modern digital players who value social connectivity.

As a result, our platform has become significantly more inviting, with user engagement on the rise. The feedback has been overwhelmingly positive, and analysis from our partners indicates an impressive 20% increase in bets among players who actively use SportChat. This boost is especially notable during major events like Copa America and the UEFA Championships, where vibrant discussions and diverse opinions flourish.

Our comprehensive roadmap which is to continue to partner with high-value brands and provide an array of localized solutions for enhancements emphasizes our commitment to continually improving the front-end experience. By streamlining players' journeys and actively soliciting their feedback through qualitative research, we aim to understand their preferences deeply and shape an experience that resonates with them, and thus deliver longer-term value for our partner operators.