Alan Burak: "This year we consolidated SAGSE South America as a reference space in Latin America"

Alan Burak, Vice-President of Monografie, the company responsible for SAGSE events worldwide, described 2024 as a year of "consolidation" of its offer and considered that the definitive opening of online gaming in Brazil was the main news of the year.

In an interview with Yogonet, the organizer stated that "Brazil's entry into gaming will redefine the competitive map, attract investments, and increase the demand for solutions adapted to this context", and valued 2025 as a new opportunity to redefine the company's strategy, which will offer three events in the region.

What is your assessment of 2024 for SAGSE?

The outcome of the year we are ending is highly positive, as we were able to consolidate SAGSE South America as a reference space for the gaming industry in Latin America, not only in terms of the number of attendees but also in the quality of the connections generated.

In our 2024 edition in Argentina, we saw greater participation of key operators, regulators, and C-Level decision makers from all over the region, together with a strong interest in new technologies and innovative solutions, which leads us to reinforce our positioning and to recover what the pandemic and the ups and downs of the Argentine market had affected us.

Additionally, we strengthened the VIP experience for our visitors by offering high-level educational content, new specialized exhibit areas, and an enhanced networking platform. All of this translated into a significant increase in ROI for our exhibitors and sponsors, delivering on our promise to provide real value to the industry.

If we have to take stock, this year we were able to sustain the recovery and growth curve of SAGSE in this new, more exclusive format, and we look forward to 2025 with many new features.

What news in the gaming industry did you consider the most important of the year that is ending and why?

The most transcendent news has been, without a doubt, the advance towards the definitive regulation of online gaming in Brazil.

This not only represents the opening of one of the largest and most promising markets in the region but also marks a paradigm shift in the way the industry prepares for digital transformation and integration with new technologies.

Brazil's entry into the game will redefine the competitive map, attract investments, and increase the demand for solutions adapted to this context.

From SAGSE's perspective, this regulatory evolution in Brazil not only drives innovation and competition but also challenges us to offer increasingly relevant events, with specialized content and commercial opportunities aligned to the new market conditions.

Earlier you mentioned the year ahead... What are your expectations as event organizers, for the year 2025?

In 2025, our expectations are very high. We have been working on a strategic repositioning of SAGSE, reinforcing its international character, promoting regional editions, and adding new digital tools to complement the face-to-face experience.

SAGSE Central America & Caribbean marks our return to Panama, a market that is once again in the process of growth, and which will be our pole of attraction for operators, regulators, and top-level entrepreneurs with business and interests in Central America and the Caribbean.

As I was saying, we have redefined our event strategy, subdividing SAGSE Latam's offer into events with a greater focus on regional markets. Having two editions will allow us to offer precise attention to the local reality, as it will be adapted to the specific regulations, trends, contents, and business needs of its geographic area; and greater efficiency in terms of handling today's fundamental areas, such as networking among participants and strategic alliances with operators, regulators, suppliers and investors, you will be able to choose the event that best fits your market objectives.

Furthermore, it allows us to evaluate and incorporate the presence of experts and key leaders in each edition, as we will have the participation of industry leaders, panelists, speakers, and regulators from the region we focus on, offering a deeper and more specialized vision.

And to the editions of SAGSE South America and SAGSE Central America & Caribbean, we add a new event, SAGSE Paraguay, as on August 6 and 7 we will give a very focused look at the Paraguayan market, with the spectacular setting of the Acaray Hotel Casino & Convention Center as the main venue.

All these things allow us to imagine a very active 2025, with great challenges and new opportunities to continue making SAGSE an unavoidable reference in the Latin American gaming market.